Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Facility Operations Management
Content Data Expertise
Presentations Public Speaking
Education Certifications
Additional Areas of Expertise
Key Accomplishments
Facility Operations Management
Content Data Expertise
Presentations Public Speaking
Education Certifications
Additional Areas of Expertise
Hi, I’m

Marnie Cabezas

Consultant
Lyndeborough,NH
Marnie Cabezas

Summary

Subject Matter Expert with over 30 years of national experience in medical billing, revenue cycle management, credentialing, contract negotiation, and NPI, taxonomy and entity linking across diverse healthcare sectors. Highly skilled in analyzing data at federal, regional, state, and MCO levels to identify trends, address gaps, and uncover opportunities impacting billing and reimbursement. Specialized expertise in safety-net providers, small practices, rural healthcare settings, and midwifery care, including home births and birth centers. Demonstrates proven leadership in advocacy efforts, policy influence, and operational efficiency within multi-payer environments, including Medicaid and commercial payers. Deep knowledge of perinatal and maternity care, level 2 & 3 hospital systems, and enhanced care billing for hypertension, diabetes, behavioral health, and substance use. Expert in CPT/HCPCS and ICD-10 coding, Medicaid regulations, global and fee-for-service billing models, and leveraging Medicaid claims data to capture social determinants of health. Adept at designing and deploying data analytic tools to provide actionable insights for optimizing revenue cycles, improving reimbursement opportunities, and advancing financial sustainability for healthcare providers. Proficient in developing standard operating procedures and dashboards to streamline practice management and reporting across 100+ medical practices in 30 states. Known for driving advocacy efforts to influence healthcare policies at all levels, ensuring equitable access and financial success for providers nationwide.

Overview

32
years of professional experience

Work History

Revascent (IBSI, a Division of Revascent)

Vice President of Business Development and Sales
01.2024 - Current

Job overview

  • Leads national sales strategy for a platform-agnostic revenue cycle management and administrative solutions company, specializing in women's, family, and behavioral health sectors
  • Drives customer acquisition, client satisfaction, and market growth

Medical Practice Management-Consulting, LLC

Owner & Chief Executive Officer
01.2019 - Current

Job overview

  • Provides nationwide consulting to improve financial performance, workflow efficiency, and revenue generation for healthcare practices
  • Specializes in Medicaid MCO negotiations, CPT/HCPCS coding, and onboarding processes

American Association of Birth Centers (AABC)

Industry Relations Committee Member
01.2023 - Current

Job overview

  • Advocates for inclusion of birth centers in insurance policies and higher reimbursement rates
  • Develops and analyzes databases of contracted rates to promote pay parity for midwives and birth centers

Breath of Life Birth Center

Executive Member, Board of Directors
01.2020 - Current

Job overview

  • Lead governance and strategic planning to transition the center to autonomous management

Innovation Billing Service, Inc.

Owner & Chief Executive Officer
01.1998 - 01.2023

Job overview

  • Founded and operated the leading maternity-focused national medical billing service for 27 years, specializing in reproductive, family, and behavioral health providers, including birth centers, midwifery, lactation, and pediatrics
  • Successfully transitioned operations after acquisition by Revascent

Motherwood Midwifery Services

Owner & Midwife
01.1994 - 01.2010

Job overview

  • Provided full maternity care, home births, and childbirth education in Massachusetts

Massachusetts Midwives Alliance

Board Member & Co-President
01.1996 - 01.2000

Job overview

  • Designed and expanded midwifery education programs while championing state-level advocacy initiatives to support and advance midwifery practices

Casa de Nacimiento

Intern Linda Cozzolino, CPM
05.1993 - 01.1994

Job overview

  • Gained foundational experience in home and birth center care, serving diverse patient populations

Education

National Association of Registered Midwives

Certified Professional Midwife
01.2001 - 2014.01

Massachusetts Midwives Alliance Program

Graduate from Midwifery Studies

Skills

Revenue Cycle Management & Value Added Billing

Affiliations

American Association of Birth Centers https://www.birthcenters.org/

Timeline

Vice President of Business Development and Sales

Revascent (IBSI, a Division of Revascent)
01.2024 - Current

Industry Relations Committee Member

American Association of Birth Centers (AABC)
01.2023 - Current

Executive Member, Board of Directors

Breath of Life Birth Center
01.2020 - Current

Owner & Chief Executive Officer

Medical Practice Management-Consulting, LLC
01.2019 - Current

National Association of Registered Midwives

Certified Professional Midwife
01.2001 - 2014.01

Owner & Chief Executive Officer

Innovation Billing Service, Inc.
01.1998 - 01.2023

Board Member & Co-President

Massachusetts Midwives Alliance
01.1996 - 01.2000

Owner & Midwife

Motherwood Midwifery Services
01.1994 - 01.2010

Intern Linda Cozzolino, CPM

Casa de Nacimiento
05.1993 - 01.1994

Massachusetts Midwives Alliance Program

Graduate from Midwifery Studies
1993.01

Facility Operations Management

  • Expert in onboarding practices, including provider/facility credentialing, contract negotiation, and optimizing corporate structures.
  • Developed SOPs for practice operations across 100+ facilities in 30 states, with detailed dashboards and revenue projections.
  • Proven ability to balance budgets and ensure financial sustainability for safety-net providers.

Content Data Expertise

  • Skilled in Medicaid coding, billing, and claims management across fee-for-service and global payment models.
  • Experience navigating regulatory changes, including ACA facility fee applications and postpartum expansions.
  • Proficient in CPT/HCPCS and ICD-10 coding, leveraging data analytics to monitor performance and trends.
  • Advocated for policy changes impacting midwives and birth centers, working directly with leadership, city councils, and mayors.

Presentations Public Speaking

  • Delivered over 40 presentations to national and state organizations, including the American Association of Birth Centers, Massachusetts Midwives Alliance, and Institute for Medicaid Innovation.
  • Topics include billing, practice management, policy advocacy, leveraging Medicaid data for provider success, and addressing healthcare access challenges.
  • Continues to speak regularly at conferences, panels, and workshops, sharing expertise on emerging trends in Medicaid policy, revenue cycle management, and healthcare innovation.
  • Recent engagements include the 2024 American Association of Birth Centers Birth Institute and the 2024 Institute for Medicaid Innovation panel on leveraging midwives as high-value providers.

Education Certifications

  • Certified Professional Midwife, National Association of Registered Midwives, 2001 - 2014
  • Graduate, Massachusetts Midwives Alliance Program in Midwifery Studies, 1993

Additional Areas of Expertise

  • Revenue Cycle Management: 27 years of experience analyzing denials, underpayments, and lost opportunities.
  • Data Analytics: Designed tools for 100+ practices to streamline reporting and financial oversight.
  • Enhanced Care Billing: Specialized in screening and follow-up care billing for socioeconomic health-related needs.
  • Multi-Payor Expertise: Negotiated contracts with commercial and Medicaid payors nationwide.

Key Accomplishments

  • Founded and operated the leading maternity-focused national medical billing service for 27 years, specializing in reproductive, family, and behavioral health providers, including birth centers, midwifery, lactation, and pediatrics.
  • Built a trusted reputation nationwide, providing comprehensive revenue cycle management and consulting services to healthcare practices.
  • Successfully negotiated and executed the sale of the company to Revascent, ensuring a seamless transition of operations and maintaining service excellence for clients.
  • Served as subject matter expert and data specialist for a DC based analysis of Medicaid Managed Care contracts, aged receivable analysis, and collections project in collaboration with a community-based safety net clinic, free-standing birth center, urban hospital, city council, and mayor's office.
  • Prepared comprehensive data reports and facilitated multi-stakeholder meetings to drive actionable outcomes and policy improvements.
  • As an Executive Member of the Board of Directors at Breath of Life Birth Center, spearheaded governance and strategic planning efforts to successfully transition the center from operating under a parent nonprofit organization to achieving autonomous management, safeguarding its operations from potential closure.

Facility Operations Management

  • Expert in onboarding practices, including provider/facility credentialing, contract negotiation, and optimizing corporate structures.
  • Developed SOPs for practice operations across 100+ facilities in 30 states, with detailed dashboards and revenue projections.
  • Proven ability to balance budgets and ensure financial sustainability for safety-net providers.

Content Data Expertise

  • Skilled in Medicaid coding, billing, and claims management across fee-for-service and global payment models.
  • Experience navigating regulatory changes, including ACA facility fee applications and postpartum expansions.
  • Proficient in CPT/HCPCS and ICD-10 coding, leveraging data analytics to monitor performance and trends.
  • Advocated for policy changes impacting midwives and birth centers, working directly with leadership, city councils, and mayors.

Presentations Public Speaking

  • Delivered over 40 presentations to national and state organizations, including the American Association of Birth Centers, Massachusetts Midwives Alliance, and Institute for Medicaid Innovation.
  • Topics include billing, practice management, policy advocacy, leveraging Medicaid data for provider success, and addressing healthcare access challenges.
  • Continues to speak regularly at conferences, panels, and workshops, sharing expertise on emerging trends in Medicaid policy, revenue cycle management, and healthcare innovation.
  • Recent engagements include the 2024 American Association of Birth Centers Birth Institute and the 2024 Institute for Medicaid Innovation panel on leveraging midwives as high-value providers.

Education Certifications

  • Certified Professional Midwife, National Association of Registered Midwives, 2001 - 2014
  • Graduate, Massachusetts Midwives Alliance Program in Midwifery Studies, 1993

Additional Areas of Expertise

  • Revenue Cycle Management: 27 years of experience analyzing denials, underpayments, and lost opportunities.
  • Data Analytics: Designed tools for 100+ practices to streamline reporting and financial oversight.
  • Enhanced Care Billing: Specialized in screening and follow-up care billing for socioeconomic health-related needs.
  • Multi-Payor Expertise: Negotiated contracts with commercial and Medicaid payors nationwide.
Marnie CabezasConsultant