Marshea Dieng

Managed leasing operations, all sales and leasing transactions, marketing initiatives, lease renewals, lease signing

• Supervised and trained leasing agents and administrative staff.
• Visited sites weekly to photograph vacant apartments, website updates, marketing, open houses, tenant relations.
• Organized apartment renovations and oversaw project completion.
• Secured average of 35 rental agreements each month.
• Increased leasing application closing by 30% by implementing detailed follow-up procedures.
• Evaluated and recommended changes in rental pricing strategies.
• Communicated with landlord regarding building and tenant issues.
• Handled disciplinary actions, performance appraisals and terminations.
• Managed community of nearly 2,000 apartment homes.
• Developed and executed plan to achieve and maintain 95% or better rate of occupancy.
• Verified income, assets and expenses and completed file tracking sheet for each applicant.
• Coordinated with janitorial and engineering staff on maintenance and upkeep.
• Verified income, assets and expenses and completed file tracking sheet for each applicant.
• Evaluated employee performance and conveyed constructive feedback to improve skills.
• Optimized resource allocation by conducting regular performance evaluations and providing personalized coaching for staff development.
• Built high-performing teams through effective recruitment, onboarding, and talent development initiatives

• Created relationships with potential clients and closed exclusive right to sell contracts Marketing.
• Expanded professional expertise by attending industry conferences, seminars, and workshops.
• Managed time efficiently to ensure prompt response to client inquiries as well as timely scheduling of showings and appointments.
• Advised clients on current market conditions, enabling them to make informed decisions regarding their real estate investments.
• Advertised client properties on websites, through social media and in real estate guides.
• Stayed up-to-date on mortgage rates and related real estate news.

• Performed on-site property tours, highlighted community amenities and property features, prepared and provided marketing kits, Host local events in community and on property for brokers, apartment locators and short term housing providers. Street marketing - post fliers and merchandise give-away at local universities, Park & Ride Facilities Etc.
• Maintained organized files on all current and past tenants, allowing for efficient retrieval of information when needed.
• Liaison on behalf of ownership to prospects and residents regarding construction schedule, price increases, new management services.
• Conducted lease signing, collect certified funds, distribute keys, schedule move-in/out, utilities connection information, conduct final walk through.
• Submitted weekly prospect reports and closing reports to ownership.
• Attended weekly meetings with ownership to discuss prospect traffic, closing ratios, specials, client feed back, market trends and resident retention strategies etc.

• Research and report on community demographics and consumer motives to improve marketing campaigns.
• Generated weekly marketing reports including market trends, conditions and inventory in West Harlem.
• Completed final move-in inspections for new tenants.
• Carefully screened applicants for tenancy.
• Verified that all customer complaints were handled promptly and appropriately.
• Communicated effectively with owners, residents and on-site associates.
• Maintained sufficient number of units so that they were market-ready at all times.
• Evaluated and recommended changes in rental pricing strategies.
• Scheduled contractors for maintenance issues.
• Generated leads through various marketing channels such as social media platforms, email campaigns, and print advertising materials.
• Boosted occupancy rates by developing strong relationships with local businesses and promoting referrals.
• Established rapport with potential tenants during tours, highlighting community features tailored to their specific needs and preferences.

• Facilitated timely resolution of disputes by gathering relevant information from clients regarding transaction discrepancies.
• Enhanced customer satisfaction by promptly addressing and resolving banking inquiries and concerns.
• Verified customer identity using multi-factor authentication methods to prevent unauthorized access or fraudulent activity on accounts.
• Assessed potential risk factors associated with specific transactions before approval or denial of requests.
• Participated in ongoing training programs to stay current on industry trends, regulations, and policies affecting telephone banking operations.
• Handled over telephone 120 inbound calls, emails, and chat requests.