Martha Everhart
Richfield,OH
Summary
Seasoned professional seeking an occupational transition to the healthcare services industry. Looking to leverage expertise acquired in a successful, longstanding sales and management career. Currently enrolled in a Pharmacy Technician curriculum with an estimated completion date of May 2025.
Overview
20
20
years of professional experience
Work History
Director of Sales
SELF EMPLOYED
08.2020 - Current
- Responsible for providing sales services to consumer-packaged goods companies, mainly in the Beauty/Wellness space
- Grew business from $0 to $15M in 4 years
- Partnered with emerging and challenger brands to secure omni channel distribution at Walmart, Target, Walgreens, Shoppers Drug Mart, Loblaw, McKesson, and Rexall
- Guided brands through vendor set up, item set up, new item pitches, recommended assortments, pricing analysis, marketing and merchandising support, forecasting, promotional plans, and deduction management
Business Development Manager
PACIFIC WORLD COSMETICS
07.2018 - 07.2020
- Led broker and customer management for the portfolio of branded and private label products for Walmart, Walmart.com, AAFES, Nexcom, Harmon, Topco, Cardinal Health, and L&R
- Managed sales growth, customer P&L’s, forecasting, new item launches, and planograms
- Increased profitability for the Walmart private label business by 2%
- Expanded Walmart.com sales by 118% by portfolio management and custom programs
Director of North American Sales
LOVEBUG NUTRITION INC.
03.2017 - 06.2018
- Responsible for securing distribution of an emerging brand in brick and mortar and on-line retailers to position the company for potential investors and eventual sale
- Grew brick and mortar door count from 700 to 9000
- Managed existing distribution at Grove, Target, Meijer, and Wegmans, and grew the base business by 37%
- Managed network of brokers and distributors in conventional and natural channels
Director of Canadian Sales – Physicians Formula Cosmetics, Wet N Wild, LipSmackers, and Markwins Beauty Collections
MARKWINS BEAUTY BRANDS
11.2016 - 04.2017
- Led the development and growth of profitable wholesale and retail sales at Shoppers Drug Mart, Loblaw, Wal-Mart Canada, Rexall, London Drugs, Jean Coutu, Lawtons, Dollarama, Toys R Us Canada, and Giant Tiger
- Managed two broker teams, one handling cosmetics and the other for toys, combined total staff of thirteen
- Total sales plan increases of 10% for 2017
- Developed Sales and Marketing Plans with a trade fund budget of $8.5M
Director of Canadian Sales – Physicians Formula Cosmetics
PHYSICIANS FORMULA COSMETICS
06.2010 - 10.2016
- Managed Canadian Broker Team and grew the Physicians Formula business in Shoppers Drug Mart, Loblaw, Wal-Mart Canada, Rexall, London Drugs, Lawtons and Costco Canada
- Achieved 5-year CAGR of 9%
- Managed budget of $5M in trade funds
- Worked with Marketing to develop the overall pricing strategy for Canada
Director of National Accounts – Physicians Formula Cosmetics
PHYSICIANS FORMULA COSMETICS
04.2005 - 05.2010
- Managed the Walgreens account
- Grew retail sales from $9.5M to $25M in six years, 163% increase, or 6-year CAGR of 17.5%
- Implemented aggressive Marketing and promotional plan that included endcap displays, 'Saturdate Promotions' Smart Source, and cosmetician training schools
- Worked with production and purchasing teams to manage the assortment and sku forecast
Education
Bachelor of Arts - BUSINESS ADMINISTRATION AND MARKETING
KENT STATE UNIVERSITY
Kent, OHSkills
- Customer relations
- Critical thinker
- Analytical and Solution-Focused
- Effective Conflict Resolution
- Collaborative Team Player
- Attentive Listener
- Compassionate and Empathetic
Timeline
Director of Sales
SELF EMPLOYED
08.2020 - Current
Business Development Manager
PACIFIC WORLD COSMETICS
07.2018 - 07.2020
Director of North American Sales
LOVEBUG NUTRITION INC.
03.2017 - 06.2018
Director of Canadian Sales – Physicians Formula Cosmetics, Wet N Wild, LipSmackers, and Markwins Beauty Collections
MARKWINS BEAUTY BRANDS
11.2016 - 04.2017
Director of Canadian Sales – Physicians Formula Cosmetics
PHYSICIANS FORMULA COSMETICS
06.2010 - 10.2016
Director of National Accounts – Physicians Formula Cosmetics
PHYSICIANS FORMULA COSMETICS
04.2005 - 05.2010
Bachelor of Arts - BUSINESS ADMINISTRATION AND MARKETING
KENT STATE UNIVERSITY
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