Martha Fernandez
Ave Maria,FL
Summary
Dynamic and results-driven Makeup Artist and Skincare Specialist with a strong background in customer service, consistently exceeding brand product sales goals through engaging and persuasive client consultations. Passionate about enhancing aesthetics and dedicated to ensuring exceptional customer satisfaction while adept at identifying individual needs and recommending tailored styles and products. Proficient in hair and makeup artistry, leveraging technical skills to create looks that align with clients' physical characteristics and preferences. Highly organized with a proven ability to multitask effectively as a cashier and desk operator, ensuring seamless operations and accurate financial transactions.
Overview
10
10
years of professional experience
Work History
Beauty Specialist
Dillard's
11.2023 - Current
- Delivered elevated, customized beauty experiences by combining expert color artistry with advanced skincare consultations using luxury brands such as MAC Cosmetics, La Mer, Shiseido, and Clarins.
- Excelled in both makeup application and skincare education, creating seamless regimens that enhanced clients’ natural beauty and supported long-term skin health.
- Achieved and exceeded individual sales goals across multiple high-end beauty brands by leveraging in-depth product knowledge, trend expertise, and personalized client service.
- Created high-impact makeup looks using MAC’s professional-grade products, tailored to each client’s unique features, occasion, and style preferences.
- Built long-term client relationships through trust, education, and consistent follow-up, driving client retention across both cosmetics and skincare categories.
- Conducted on-the-spot skincare assessments, mini-facials, and targeted product demos to showcase the efficacy of prestige skincare products.
- Maintained brand integrity and elevated in-store experience by upholding the professional standards, hygiene protocols, and visual merchandising of MAC and luxury skincare lines.
- Collaborated with brand educators, Dillard’s management, and event coordinators to execute successful product launches, promotions, and beauty events.
- Trained and mentored new hires on product knowledge, cross-selling techniques, and luxury-level service expectations.
- Remained current on evolving trends in beauty, skincare innovations, and MAC seasonal collections to provide clients with expert-level insights and fresh recommendations.
- Conducted beauty workshops for customers on various topics such as makeup application techniques or skincare routines to increase engagement and build brand authority.
- Handled cash register transactions accurately while maintaining excellent customer service during check-out procedures.
Hair and Makeup Artist / Sales
Blo Blow Dry Bar
06.2022 - 11.2023
- Perform hair and makeup services, including blowouts, hair styling, full/partial makeup application
- Engage in conversation with each client and provide specialized sales advice and productive up selling based on client needs
- Maintain a beautiful and clean zone by keeping the assigned area well-stocked
- Represent Blo merchandise when interacting with clients
- Stay updated on current hair trends and techniques to make customers look fashionable and increase satisfaction
- Educated customers on products to maximize benefits
- Recorded notes for future reference about customer preferences and services delivered
- Determine appropriate hair treatments based on conditions and textures
- Build strong and lasting rapport with clients through consistent delivery of requested services and exceptional results
- Develope loyal following of clients by providing high-quality services
Hair and Makeup Artist/Sales
CVS Corp
06.2020 - 05.2022
- Perform hair and makeup services, including blowouts, hairstyling, full/partial makeup applications and ear-piercing services
- Engage in conversation with each client and provide specialized sales advice and productive up selling based on client needs
- Represent both the CVS and GSQ by Glamsquad brands when interacting with clients
Freelance Makeup Artist
Glamsquad
01.2019 - 06.2022
- Provide service to greater Miami area as an on-call makeup artist
- Demonstrate correct application and products according to client needs
- Drive sales and brand awareness while attending events and representing Glamsquad
- Attained certification in Bridal Services
- Prepare skin for makeup application by cleaning, moisturizing and priming
- Demonstrate and explain use of different beauty products to educate customers
- Conduct consultations to understand client's desired outcome and assess skin type and face structure
- Maintain full stock of inventory and properly sanitize makeup tools to avoid spread of infection
- Schedule onsite and offsite makeup appointments for clientele
MAC Artist / Freelance Makeup Artist
M.A.C
01.2016 - Current
- Service greater Miami area as on call makeup artist for any M.A.C counter or store and Naples, FL.
- Achieve sales objectives by engaging clients through expressing a passion for beauty and cosmetics
- Display exceptional, client-centric selling skills while inspiring clients with expertise on beauty trends and products
- Assess customer skin tone and complexion to determine appropriate products and materials to use
- Kept up-to-date with style industry standards, trends, and techniques to provide optimal aesthetics services to every client
- Conduct consultations to understand client's desired outcome and assess skin type and face structure
Education
Cosmetology License - Cosmetology
Miami Lakes Educational Center And Technical College
Hialeah, FL09.1986
Apprentice & Master Class in Makeup Certificate - Make-Up
Robert Jones Beauty Academy
Dallas, TX05.2016
Makeup Basics Workshop Certificate - Make-Up Basics Workshop
The Makeup Club
Hollywood, FL05.2016
GSQ By Glamsquad Certified - Make-Up
GSQ By Glamsquad
Online03.2016
High School Diploma -
Hialeah-Miami Lakes Senior High School
Hialeah, FL05.1985
Skills
- Customer-focused Makeup Artist and Skin Care Specialist with over 14 years of providing excellent customer service in retail industry
- Skilled in active listening, establishing rapport with customers, and delivering superior service
- Self-motivated with ability to multitask and work effectively in fast-paced environments
- Confident team player with ability to lead and guide other employees
- Fluent in Spanish and able to build relationships with people from diverse background
Timeline
Beauty Specialist
Dillard's
11.2023 - Current
Hair and Makeup Artist / Sales
Blo Blow Dry Bar
06.2022 - 11.2023
Hair and Makeup Artist/Sales
CVS Corp
06.2020 - 05.2022
Freelance Makeup Artist
Glamsquad
01.2019 - 06.2022
MAC Artist / Freelance Makeup Artist
M.A.C
01.2016 - Current
Cosmetology License - Cosmetology
Miami Lakes Educational Center And Technical College
Apprentice & Master Class in Makeup Certificate - Make-Up
Robert Jones Beauty Academy
Makeup Basics Workshop Certificate - Make-Up Basics Workshop
The Makeup Club
GSQ By Glamsquad Certified - Make-Up
GSQ By Glamsquad
High School Diploma -
Hialeah-Miami Lakes Senior High School
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