Martha Kaufman

• Collaborated with vendor development and support staff to resolve various issues impacting sales activities.
• Attended trade shows and seminars to promote products and learn about industry developments.
• Developed and implemented pursuit plans for all opportunities with assigned key accounts.

• Created and sold WJR's coverage of Paris and Miami International Auto Show to Ford Motor Company-$300,000/event. Only Detroit Media rep invited to these shows. Responsibilities included all travel arrangements, interviews, and entertainment for all on-air personalities.
• Developed and serviced $2,000,000 account list which included major corporate sponsors like: Ford Motor Company, UAW/Ford, Health Alliance Plan, Comerica Bank, Blue Cross Blue Shield of Michigan, Simplified Employment Services, Your Man Tours and Hammel Music.

*Met 100% of Sales Quota 1993-2000

*Salesperson of the year-1996

• Met with new customers to share product and service information, listen to needs and learn about business operations
• Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
• Originated new business transactions by incorporating expertise and value propositions
• Researched emerging industry trends, applications and concepts to enhance products and services

• Sold and developed ad campaigns which usually included promotional tie-ins to small and mid size companies in Ann Arbor Area.
• *Met 100% of Sales Quota 1991-1993
• *Promoted to Sales Manager, 1992
• *Salesperson of the Year, 1993
• Promoted company offerings to diverse customers with targeted and disciplined approach
• Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
• Maintained contact information database by keeping account details updated, clear and relevant
• Sold new products and services and developed new accounts to maximize revenue potential
• Met with new customers to share product and service information, listen to needs and learn about business operations
• Set and monitored sales targets and identified potential customers
• Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results

• Sold and developed ad campaigns for small to mid-size companies. Worked closely with ad agencies to develop effective and efficient ad campaigns.

*Met 100% of sales quota 1987-1991

*Distinguished Sales Achiever 1991

• Strengthened customer relationships with proactive and collaborative approach to managing needs
• Sold new products and services and developed new accounts to maximize revenue potential
• Met with new customers to share product and service information, listen to needs and learn about business operations
• Cold called prospects to explain partnership benefits, representing company values
• Set and monitored sales targets and identified potential customers
• Originated new business transactions by incorporating expertise and value propositions
• Established customer relationships, interfacing with representatives and collaborating to achieve mutually beneficial results
• Employed proactive and collaborative approaches to strengthen relationships and manage customer needs
• Researched emerging industry trends, applications and concepts to enhance products and services