Martin Simms
Summary
Highly motivated and dynamic sales professional with 10+ years of experience turning customer needs into results. Known for an upbeat, engaging style and a proven ability to build powerful relationships, drive revenue, and consistently exceed performance goals. Skilled in delivering standout customer experiences, cultivating strong partnerships, and creating growth through strategic, consultative selling.
Overview
9
9
years of professional experience
8
8
years of post-secondary education
Work History
Sales Executive/Senior Care Advisor
A Place For Mom Inc.
New York, New York
2023.07 - Current
- Exceeded monthly move-in and revenue targets by providing timely, high-quality referrals and maintaining a high conversion rate across all lead sources.
- Managed a high-volume pipeline of families, prioritizing qualified leads and using strategic follow-up to drive placement decisions.
- Built strong relationships with community partners to ensure fast responses on pricing and availability, improving referral-to-move pipeline efficiency.
- Identified obstacles in a family’s decision process and used solution-based selling to address concerns, resulting in higher placement success.
- Utilized CRM tools to track lead stages, improve forecasting, and maintain complete, sales-ready documentation.
- Analyzed weekly KPIs and productivity metrics to refine strategy and improve performance across all stages of the sales funnel.
Associate Director of Admissions
ENTITY Academy
Las Vegas (REMOTE), NV
2022.01 - 2023.01
- Recruited over 100 students per year for various Edtech certification programs.
- Made outreach to hundreds of potential students daily via phone and advised on course selection, progress plans, and career planning.
- Consistently met or exceeded student recruitment and persistency requirements.
- Highly self motivated to accomplish the corporate mission of empowering students by cultivating long lasting relationships, ensuring a positive experience.
- Continuously developed and implemented innovative, persuasive techniques that have proven to be highly successful.
Licensed Life Insurance Agent/Hiring and Recruiting Manager
Lincoln Heritage Life Insurance
Phoenix, AZ
2017.01 - 2022.10
- Conducted interviews by calling hundreds of inquiries daily and completed in-home presentations to perspective clients to gather information on financial needs and discuss existing coverage.
- Developed prospects from current customers, referral leads.
- Exceeded company sales goals for new policies
- Recruited and hired talented professionals with drive and effective skills to build success within own team.
- Monitored clients' insurance coverages to ensure changing needs were met.
Education
Life Insurance License -
Pennsylvania
2018.01 - 2025.11
GED -
Connelly Trade School
Pittsburgh, PASkills
- Meeting and exceeding quota
- Relationship-based selling
- Pipeline management
- CRM proficiency (Salesforce / APMF Systems)
- Multi-tasking in fast-paced environments
- Strategic follow-up
- Negotiation & objection handling
- Time-to-close optimization
Timeline
Sales Executive/Senior Care Advisor
A Place For Mom Inc.
2023.07 - Current
Associate Director of Admissions
ENTITY Academy
2022.01 - 2023.01
Life Insurance License -
Pennsylvania
2018.01 - 2025.11
Licensed Life Insurance Agent/Hiring and Recruiting Manager
Lincoln Heritage Life Insurance
2017.01 - 2022.10
GED -
Connelly Trade School