Summary

Overview

Work History

Education

Skills

Certification

Affiliations

career achievements

Timeline

MARTY VELASCO

Miami,FL

Summary

MARKETING PROFESSIONAL Business Owner Accomplished, bilingual entrepreneur with proven success in marketing, business development, and management. Innovative professional able to identify, develop, and implement efficiency and systems improvements. Demonstrated talent spearheading profit-building marketing initiatives from conception through development to implementation. Dynamic public speaker with proven ability to effectively communicate and build relations with diverse populations from all age, cultural, and ethnic backgrounds. Fluent in English and Spanish.

Overview

27

27

years of professional experience

1

1

Certification

Work History

President/Owner

Fitness Edge

01.1998 - Current

Rebranded business after nearly closing due to pandemic and well on track to gross 300k+ in 2024
Have grown business to 150+ clients by implementing higher ticket service offerings
Expanded staff from 2 to 6 people, including a manager, bookkeeper, full time manager and sales person, and instructors
Designed, marketed, and implemented multiple programs including the Get Your Body Back! Body transformation program which drove personal training services, along with Groupon and Living Social deals which drove bootcamp memberships and referrals
Designed and implemented website re-design which now generates and automatically follows up with new leads
Developed and trained staff in multiple systems to track potential clients, increase sales to new group fitness members, and prospect for personal training clients
Designed and facilitated aerobic and strength training classes, personal training sessions with clients of all ages, corporate fitness classes, and group fitness instructor training
Market gym services through social media channels, like Facebook, TikTok, Instagram, website.

Marketing Consultant

ENV Global Communications Inc.

01.1997 - 01.1998

Boosted sales revenue by developing and implementing strategic selling processes and tactics that led prospects through proven teaching methods that led to increased sales and renewal of existing programs.

Education

Master of Martial Arts Business Management -

MARTIAL ARTS BUSINESS COLLEGE

Rancho Santa Margarita, CA

03.1997

Bachelor of Marketing in Business Administration -

CLEVELAND STATE UNIVERSITY

Cleveland, OH

12.1996

Skills

Public Relations
Multi-media Marketing
Promotions Planning

Staff Development/Training
Prospecting/ Client Acquisition
Internet Marketing

Certification

ACE Personal Trainer Certification
American Red Cross CPR Certification

Affiliations

Pianist since the age of 9, currently working on jazz playing.
Salsa dancer
Plan on going to culinary school

career achievements

Business Growth - took on a business partner in 2023 and together have increased sales and grown an awesome staff, thus allowing me to phase out of day to day operations and move to Miami where I still play a remote role in the business.
Business Automation - Implemented web based CRM, E-Commerce, and email marketing software that helps systemize and automatically grow my business. This has made it possible to switch to subscription based memberships where clients are billed automatically on an ongoing monthly basis. As a result, Fitness Edge has predictable monthly income and are well on our way to having the our best year ever in 2024.
Product Development - Designed and implemented proven body transformation system which combines personal training and group fitness classes, resulting in higher ticket sales and automated monthly billing subscriptions.

Timeline

President/Owner

Fitness Edge

01.1998 - Current

Marketing Consultant

ENV Global Communications Inc.

01.1997 - 01.1998

Master of Martial Arts Business Management -

MARTIAL ARTS BUSINESS COLLEGE

Bachelor of Marketing in Business Administration -

CLEVELAND STATE UNIVERSITY