Motivational leader that creates an inspiring culture and high-performing teams.
Demonstrated retail and apparel expertise via guest, market and product obsession, strong strategic and financial acumen and keen collaboration and partnership skills.
Overview
24
24
years of professional experience
Work History
Director of Merchandising for Universal Thread
Target Corporation
Minneapolis, MN
10.2018 - Current
Led and inspired Universal Thread CFT to exceptional growth through strategic framework in service to guest, business and brand: growth of 53% since 2018 to $950M
Coached strong merchandising talent with keen focus on market, product, guest experience, strategy and financials
Developed impactful and strategic partnerships with Levi's Red Tab growing business to $100M/800 Stores in 3 years.
Established and collaborated on Family Gateway FOS process and product storytelling via curated assortments across A&A: 4-6 annually at ~$120M in annual sales
Mentored diverse talent via Inaugural Leadership Development Rotational Program, HLBC program and St. Catherine's College Connection
Senior Director of Merchandising/VP – Denim
Lucky Brand Jeans
Los Angeles
07.2016 - 08.2018
Responsible for building trend and commercially relevant Men’s and Women’s Denim Assortments for Stores and Wholesale Partners
Manage $170M in DTC Denim Volume and $110M in gross profit
Established Denim Speed to Market and Reserve SOP, reduced fabric portfolio in 2017 by 60%, led to 10% cost improvement and reduced turn times
Led, inspired and supported team of 8 merchants
Senior Director of Global Merchandising
Polo Ralph Lauren
New York, NY
01.2011 - 07.2016
Launched Women’s Polo in over 1,000 locations globally (DTC stores, online &wholesale) and built assortments that were commercial, brand right and based on regional needs
$300M Sales, 52% Wholesale Margin and 82% IMU
Produce 4 showrooms, 12 deliveries and 950 woven skus annually, partnered with design and CFT on seasonal assortment needs via robust Strategy and Scorecard Kick Off
Pioneered “Read-And-React” process and testing
Deliver monthly Product Knowledge Seminars
Lead six direct reports
Director of Merchandising
VF Corp/Nautica
New York,NY
08.2008 - 01.2013
Launched Women’s retail business and delivered 15% retail and 20% gross margin dollar comp in 2010
Partnered with design to develop 8 collections annually, ensuring alignment with brand concept, design vision, financial objectives and customer needs
Coordinated with planning team each quarter to direct financial architecture of line and identify areas of potential growth based on internal business results, market trends and overall financial opportunities
Participated in fit sessions with design and tech team to ensure consistency in fit and sensibility of garments
Partnered with visual team to execute floor sets for 85 stores, communicated style, trends, departmental big ideas and signage needs
Senior Merchant
Women’s Denim
San Francisco, CA
01.2006 - 01.2011
Drove $350 million in annual sales through keen understanding of products, market trends, customer needs and financial objectives
Led weekly bi-coastal, cross-functional meetings for team to discuss and take action on current and forecasted financials, open-to-buy opportunities, product hits and misses, trends, customer demands, product placement, store communication and overall open issues
Merchandise Planner
Women’s Outerwear and Wovens
San Francisco, CA
01.2003 - 01.2006
Significantly improved financial performance, including revenue, gross profit and GMROI, through unorthodox and aggressive approach of higher AIR and lower inventory:
Outerwear: revenue of $174M, exceeded plan by $9M and +14% comp; gross profit of $98M, exceeded plan by $7M and +22% comp; GMROI of $8.04, exceeded plan by 15% and +45%; only department in Gap Women’s to exceed retail and margin plan in 2004
Wovens: revenue of $102M, exceeded 2003 results by 8%; gross profit of $59M, exceeded 2003 results by $7M, GMROI of $6.09, exceeded plan and 2003 results by 3% and 21%, respectively
Education
Bachelor of Arts - Communication, Spanish
San Diego State University
San Diego, CA
05.2001
Study Abroad Program -
Collegio Miguel De Unomuno
Salamanca, Spain
05.1999
Skills
Development of Talent
Collaboration
Inclusive & Thoughtful
Product and Market Obsessed
Process & Execution
Storytelling & Inspiration
Visionary
Accomplishments
Co-Organizer and Participant of Target x St Catherine’s College Connection 2022
Mentor for Target HLBC Program 2022
Mentor for LDRP Program 2021
Participant in Ralph Lauren Mentor Program
Volunteer in Mongolia via Cultural Restoration Tourism Project (CRTP)
Participant in VFLI (VF Leadership Institute): one of thirty VF employees invited annually to participate in leadership seminar and case study competition
Mentor for Glide Center for Children: met four hours a week with an at-risk youth
Matches: San Francisco Museum of Modern Art, exposing underprivileged teens to art
Team in Training: San Diego Rock and Roll Marathon
Alpha Phi Sorority: Gamma Alpha Chapter
Mortar Board Honor Society, Golden Key, Phi Kappa Phi, Dean’s List