Summary
Overview
Work History
Education
Skills
Accomplishments
Awards
Timeline
Hi, I’m

Mary Helen Horn

Consultant & Board Advisor
Overland Park,KS
Mary Helen Horn

Summary

With over two decades of experience in the ultra-premium pet sector, I have established a track record of fostering growth, innovation, and operational excellence within leading high-growth brands. My career trajectory features a succession of successful leadership roles, during which I have consistently achieved results, elevating brands from under $5 million to beyond $150 million and introducing groundbreaking products to the market.

My passion lies with dogs and cats, the ultra-premium pet food segment, leveraging technology for growth, Environmental and Social Governance, and I am committed to nurturing a culture of high-growth, innovation, collaboration, teamwork, and accountability. My leadership philosophy is rooted in teaching and mentoring, seeking solutions, aspiring to improve daily, acting ethically, and ensuring the journey remains enjoyable. I am a proponent of transparent leadership that provides clear direction and inspires future visions, which I believe are essential for cultivating highly motivated teams that pursue success and bolster the organization's growth ambitions.

My responsibilities encompassed forecasting, importation and compliance, innovation, retail and eCommerce sales, Human Resources, consumer care, strategic planning, business development, financial budgeting and management, and overarching growth strategies.

Overview

23
years of professional experience

Work History

ZIWI USA Inc.

President - North America
04.2017 - Current

Job overview

  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Established an culture of accountability by setting clear expectations and holding individuals responsible for results

ZIWI USA Inc.

President & Executive Director
04.2018 - 07.2024

Job overview

  • Hired and managed employees to maximize productivity while training staff on best practices and protocols.
  • Increased customer satisfaction through continuous improvement initiatives and excellent customer service.
  • Managed crisis situations effectively while minimizing disruption to daily operations.
  • Enhanced company performance by implementing strategic plans and overseeing daily operations.
  • Prepared annual budget forecasts and monitored performance to meet organizational objectives.
  • Drove revenue growth by expanding product offerings and identifying new market opportunities.
  • Cultivated strong relationships with external partners to foster collaboration and maximize resources.
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
  • Monitored financial performance and implemented measures to enforce compliance with budgetary standards.
  • Streamlined organizational processes by evaluating current systems and implementing improvements.
  • Developed strong partnerships with cross-functional teams for improved collaboration and efficiency.
  • Delivered operational excellence by optimizing resources, processes, and overall cost structure.
  • Led organization through significant transition period, maintaining stability and focus on strategic goals.
  • Presented regularly at conferences or industry events showcasing the accomplishments of the organization.
  • Implemented innovative marketing strategies to raise brand awareness and drive revenue growth.
  • Developed and implemented organizational strategies to achieve set goals and objectives and secured long-term success.
  • Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
  • Optimized operational workflows, reducing overhead costs and maximizing resource allocation.
  • Evaluated program outcomes using data-driven metrics, identifying areas for improvement and implementing targeted interventions.
  • Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
  • Championed diversity, equity, and inclusion efforts within the organization to create a more inclusive work environment.
  • Strengthened internal communication channels to facilitate cross-functional collaboration and decision making.
  • Developed strategic partnerships with key stakeholders to expand the organization''s reach and influence.
  • Navigated complex regulatory environments while maintaining compliance across all aspects of the organization''s operations.
  • Launched new products successfully into the market after meticulous research, planning, and marketing campaigns.
  • Managed financial, operational and human resources to optimize business performance.
  • Represented organization at industry conferences and events.
  • Oversaw business-wide changes to modernize procedures and organization.
  • Developed innovative sales and marketing strategies to facilitate business expansion.
  • Monitored key business risks and established risk management procedures.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Analyzed industry trends and tracked competitor activities to inform decision making.
  • Oversaw divisional marketing, advertising and new product development.
  • Cultivated company-wide culture of innovation and collaboration.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Devised and presented business plans and forecasts to board of directors.
  • Created succession plans to provide continuity of operations during leadership transitions.
  • Founded performance- and merit-based evaluation system to assess staff performance.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw financial management, ensuring fiscal responsibility and long-term sustainability for the organization.
  • Guided staff through periods of organizational change, maintaining morale and engagement during transitions.
  • Forge strong relationships with board members, providing regular updates on organizational progress and soliciting their expertise when needed.
  • Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
  • Managed a diverse team of professionals, fostering a collaborative work environment for increased productivity.
  • Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
  • Promoted a culture of continuous improvement by encouraging professional development opportunities for staff members.
  • Negotiated contracts with vendors, securing favorable terms while adhering to budgetary constraints.
  • Represented organization to local public by giving presentations and speeches and participating in community events.
  • Exercised appropriate cost control to meet budget restrictions and maximize profitability.
  • Collaborated with external organizations including non-profits, businesses and government agencies to create mutually beneficial partnerships.
  • Facilitated successful accreditation processes, ensuring compliance with industry standards and regulations.
  • Streamlined operations and reduced costs with implementation of efficient financial management systems.
  • Negotiated with vendors to secure cost-effective deals for office supplies and equipment, managing budget effectively.
  • Optimized resource allocation, conducting thorough needs assessments and prioritizing project funding.
  • Enhanced organizational visibility and reputation by spearheading comprehensive rebranding initiatives.
  • Implemented cutting-edge technologies to enhance data management and reporting capabilities.
  • Fostered culture of continuous improvement, introducing regular feedback mechanisms for staff and volunteers.
  • Achieved notable increases in public awareness through innovative social media strategies.
  • Negotiated beneficial agreements with service providers, enhancing operational efficiency and reducing expenses.
  • Boosted team productivity and morale by developing comprehensive employee training and development program.
  • Advanced organization's mission with launch of impactful community service programs.
  • Improved stakeholder relationships and trust by maintaining transparent communication channels.

Enterprise Rent-A-Car

Management Trainee
03.2002 - 08.2023

Job overview

  • Improved management skills by participating in rigorous training programs and workshops.
  • Assisted supervisors in setting clear goals, establishing priorities, and monitoring progress to ensure successful completion of tasks.
  • Showcased strong organizational skills by effectively managing multiple projects and tasks simultaneously, meeting all deadlines, and maintaining a high level of performance under pressure.

Solid Gold (H&H Group)

Regional Sales Manager
05.2019 - 11.2019

Job overview

  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Generated detailed sales reports and forecasts to analyze performance and track progress.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Exceeded quarterly sales targets consistently by leveraging extensive product knowledge and effective selling techniques.
  • Finalized sales contracts with high-value customers.
  • Expanded market share within the region by identifying growth opportunities and collaborating with cross-functional teams.

ZIWI USA Inc.

General Manager Sales & Marketing - North America
12.2015 - 03.2017

Job overview

  • Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
  • Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
  • Developed and implemented strategies to increase sales and profitability.
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Streamlined organizational processes by evaluating current systems and implementing improvements.

Instinct Pet Food

Director of Retail Execution National Accounts
04.2011 - 01.2015

Job overview

  • Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
  • Enhanced team collaboration through regular communication, goal setting, and performance evaluations.
  • Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
  • Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
  • Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
  • Strengthened internal controls by reviewing existing policies and procedures, ensuring compliance with regulatory requirements.
  • Improved project efficiency with strategic planning, resource allocation, and time management practices.
  • Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.

Instinct Pet Food

Regional Sales Director
03.2006 - 05.2011

Job overview

  • Led a high-performing sales team, providing coaching and mentoring to achieve ambitious targets.
  • Managed sales team of [Number] employees.
  • Developed and executed sales plans for consistent growth in revenue and profitability.
  • Provided accurate forecasts based on comprehensive data analysis which informed decision-making across various departments within the company.
  • Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
  • Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region.
  • Forecasted annual, quarterly, and monthly sales goals.
  • Exceeded quarterly and annual sales goals consistently by closely monitoring team performance and adjusting strategies accordingly.
  • Coordinated full sales operations within assigned region.
  • Brought in $[Amount] in regional revenue in [Year].
  • Maximized revenue potential by analyzing trends, competitors, and industry developments to capitalize on emerging opportunities.
  • Delivered exceptional customer service, resulting in increased retention rates, referrals, and repeat business from satisfied clients.
  • Created robust sales plans and set territory quotas.

Instinct Pet Food

Territory Sales Manager
10.2004 - 02.2006

Job overview

  • Analyzed sales data to identify opportunities for improvement and implemented targeted action plans accordingly.
  • Monitored competitor activities within the territory, adjusting sales strategies as needed to maintain a competitive edge.
  • Leveraged market knowledge to capitalize on emerging opportunities and maintain consistent growth rate at 50%+ YOY.
  • Managed sales pipeline effectively by prioritizing high-potential prospects while keeping track of potential opportunities at various stages of development.
  • Developed customized solutions based on client needs, resulting in increased customer satisfaction and loyalty.
  • Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
  • Achieved sales goals and service targets by cultivating and securing new customer relationships.
  • Implemented promotions and marketing campaigns to increase territory sales and brand awareness.

Enterprise Rent-A-Car

Assistant Store Manager
09.2003 - 09.2004

Job overview

  • Managed cash registers efficiently, ensuring accurate transactions, balancing drawers daily, and minimizing discrepancies.
  • Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
  • Assisted the Store Manager in analyzing sales data to identify trends and make informed decisions for improving overall store performance.
  • Resolved escalated customer issues effectively leading to improved customer satisfaction rates.

Education

University of Texas
Austin

Bachelor of Arts from Business & Psychology
05.2002

Skills

  • Leadership Team Building
  • Organizational Leadership
  • Strategic Planning & Execution
  • Operational Oversight
  • Crisis Management
  • Growth & Development
  • Performance Monitoring
  • Sales and Marketing

Accomplishments

  • Supervised team of 35 staff members.
  • Used Microsoft Excel to develop inventory tracking spreadsheets.
  • Participated in 5 transactions to Private Equity firms
  • Most recent PE transition delivered a 29-fold EBITDA multiplier
  • Achieved 30%+ CAGR through entire career in leadership. Through implementation in sales strategies, targeted marketing campaigns and innovation.
  • Achieved 25% increase in revenue by optimizing the sales funnel and improving lead conversion rates.
  • Led cost reduction initiatives that saved the company $2M+ annually. Through identification of inefficiencies and contract negotiations.
  • Implemented a customer retention program that reduced churn by 15% and increased repeat business.
  • Achieved 25% increase in EBITDA through strategic cost management and revenue growth initiatives.
  • Enhanced employee satisfaction, achieving an annual Employee Satisfaction score of 95%+ 5-years running.
  • Created an culture of talent attraction, retention and development with an focus on success planning and leadership growth. Utilized effective communication, recognition, and rewards to drive high employee engagement.
  • Support and lead development of new product innovations, contributing to 30% of annual revenues and increased market penetration.
  • Established a culture of accountability by setting clear expectations and holding individuals responsible for results.
  • Lead organization through significant transition period, maintaining stability and focus on strategic goals.

Awards

Leadership & Employee Engagement

Best Places to Work | Pet Age | 2022, 2023, and 2024 Top 50 Women Leaders in Kansas City | Women We Admire | 2024 Women of Influence | Pet Age | 2017 40 Under 40 | Pet Age | 2017

Business

Earth Day Activation - 4th Place | Pet Sustainability Coalition | 2023Top life Sciences Companies | 2023Stand out Exhibits| Global Pet Expo | 2023Power 50 Pet Food Brands | Pet Age | 2022Top Pet Food Companies | Pet Industry | 2021, 2022Vanguard Award | Pet Insight | 2019, 2020, 2021, 2022, 2023, 2024Exporter of the Year (NZ to US) businesses over $10m | AmCham | 2019Industry Recognition Award | Pet Business | 2017, 2018, 2019, 2020, 2022

Timeline

Regional Sales Manager

Solid Gold (H&H Group)
05.2019 - 11.2019

President & Executive Director

ZIWI USA Inc.
04.2018 - 07.2024

President - North America

ZIWI USA Inc.
04.2017 - Current

General Manager Sales & Marketing - North America

ZIWI USA Inc.
12.2015 - 03.2017

Director of Retail Execution National Accounts

Instinct Pet Food
04.2011 - 01.2015

Regional Sales Director

Instinct Pet Food
03.2006 - 05.2011

Territory Sales Manager

Instinct Pet Food
10.2004 - 02.2006

Assistant Store Manager

Enterprise Rent-A-Car
09.2003 - 09.2004

Management Trainee

Enterprise Rent-A-Car
03.2002 - 08.2023

University of Texas

Bachelor of Arts from Business & Psychology

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Mary Helen HornConsultant & Board Advisor