Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic
Mason Short

Mason Short

White Plains,MARYLAND

Summary

Results-oriented professional with extensive experience in managing diverse customer portfolios. Skilled in developing revenue growth strategies and leading cross-functional collaborations. Committed to delivering measurable outcomes through effective leadership and influencing, enhancing customer value and market alignment.

Overview

6
6
years of professional experience

Work History

Sales Manager

THE COCA-COLA COMPANY
Atlanta, GA
04.2023 - Current
  • Manage portfolio of 14 foodservice customers with an annual contribution of $2.7MM+ in operating income
  • Deliver short-term results in revenue and volume while building long-term growth strategies aligned with beverage trends
  • Maintain senior-level relationships with buyers, marketing leaders, and operators
  • Lead recurring business reviews to reaffirm strategy, identify needs, and unlock new value opportunities
  • Develop customized customer solutions using performance insights and market analysis
  • Partner with Coca-Cola bottlers and distributors to ensure alignment, execution, and supply chain continuity
  • Collaborate cross-functionally with marketing, finance, product, and operations teams

Inside Sales Associate

THE COCA-COLA COMPANY
Atlanta, GA
03.2021 - 04.2023
  • Managed portfolio of 98 customers across Foodservice, On-Premise, and Convenience Retail.
  • Achieved volume growth of 8% with a net revenue increase of 17%.
  • Secured gross profit rise of 20% versus plan through strategic initiatives.
  • Engaged franchisees to optimize equipment for sustainable customer growth.
  • Created reports to enhance cross-functional collaboration and execution efficiency.
  • Negotiated contract extensions to improve long-term customer value.

Director of Sales

The BayNet
California, MD
06.2020 - 03.2021
  • Drove 30% increase in sales through innovative digital initiatives.
  • Managed a team of sales representatives accounting for $150K in sales and business development efforts.
  • Executed successful B2B and B2C eCommerce strategies to enhance market presence.

Education

Bachelor of Arts - Communication Studies

West Virginia University
Morgantown, WV
05-2016

Skills

  • Customer Relationship Management
  • Sales Strategy Development
  • Market Analysis
  • Contract Negotiation
  • Cross-Functional Collaboration
  • Revenue Growth Strategies
  • Leadership & Influencing
  • Digital Marketing
  • Social Media Advertising
  • Microsoft Power BI

Affiliations

Recapitalization Project Manager | 2022-2023

Timeline

Sales Manager

THE COCA-COLA COMPANY
04.2023 - Current

Inside Sales Associate

THE COCA-COLA COMPANY
03.2021 - 04.2023

Director of Sales

The BayNet
06.2020 - 03.2021

Bachelor of Arts - Communication Studies

West Virginia University
Mason Short