Mateen Roohani
Santa Monica,CA
Summary
Goal-oriented marketing professional with expertise in data analytics, KPI tracking and campaign optimization. Gifted communicator and decisive planner with excellent project, time and strategy management skills. Innovative and cutting-edge with a discerning nature.
An eager and motivated individual that has interest to always continue learning more on all sectors on analytics. I focus on becoming more Tech-Savvy, and stops at nothing to help the company succeed.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Digital Marketing Analyst
Arizona State University, ASU
Tempe , AZ
08.2020 - 12.2023
- Worked months on simulations associated with increasing a brands revenue using Keywords, SEO, and SEM.
- Optimized the ads with efficient title tags, headers, and descriptions that lead to an increase site visitation.
- Intense research on increase Cost Per Click (CPC), engagement rate, Key Performance Indicators, and the Marketing Funnel.
- Analyzing demographics such as interest, age, gender, career, and location using Google Ads 4 to create content that accurately targets the demographic.
Digital Marketing Coordinator
IRA MBA CPA
Santa Monica , CA
03.2021 - 05.2023
- Researched our demographics and created a website using keywords that increased clients and monthly income by over 25%.
- Made the initiative to implement a digital presence for the company.
- Directed high-value marketing program with consistent adherence to deadlines and budget constraints.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
Education
Bachelor of Science - Digital Audience
Arizona State University
Tempe, AZ12.2023
Skills
- Search Engine Optimization Practices
- Digital Media Design
- Campaign Optimization
- Current Trends
- Digital Communications
- Project Leadership
- Exceptional Organization Skills
- Team Player
- Able to adjust to new duties
- Critical Thinking
- Time Management and Problem Solving
Certification
- Google Analytics 4 Certification
- Digital Marketing Mimic Simulation from ASU
Timeline
Digital Marketing Coordinator
IRA MBA CPA
03.2021 - 05.2023
Digital Marketing Analyst
Arizona State University, ASU
08.2020 - 12.2023
Bachelor of Science - Digital Audience
Arizona State University
- Google Analytics 4 Certification
- Digital Marketing Mimic Simulation from ASU
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