Matt Feldman

• Lead team of ~24 Global Sales enablement specialists to diagnose, scope, design, execute and coach Workday's Global Sales Enablement Programs
• Utilized cutting-edge data, scoping and design acumen to recraft Workday's Sales Academy onboarding experience & approach to Global Sales Kickoff event (NPS Average above 88 for both programs)

• Developed high-performing teams of regional Heads of Enablement with a charter of maintaining conducive stakeholder relationships in service of diagnosing commercial development needs & Working cross-departmentally to solve for them
• Established a culture of continuous improvement by fostering open communication channels and empowering employees to voice their ideas.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.

• Developed & launched a sales coaching program designed to infuse a coach approach into Workday's commercial culture to increase salesperson role-clarity and performance accountability
• Designed Sales Leader Workshops for Workday's annual Sales Kickoff (NPS Score 82)

Responsible for leading a the global enablement function for CM Group - a family of email marketing brands. In this role, Leading a team of world-class enterprise enablement professionals to equip our Sales, CS, & Partner reps to close more business - faster. Additionally, we help our customers drive more impact and outcomes through understanding how to best use our platforms

• Partnered closely with executive sales leadership to redefine our cross-brand sales methodology
• Analyzed sales team performance through sales stage conversion %s, call narration analytics, SSI scores, etc. to surface insights to sales leaders, and build practice and coaching programs to address them
• Partnered closely with Talent Acquisition to recraft our Sales Hiring methodology
• Led a cross-department initiative to streamline and bolster our Onboarding approach

Created Sales Readiness Team & Practice for growing adtech startup. The Sales Readiness function endeavors to bring an element of regimen and rigor around the maturation and growth of MediaMath's Sales Talent, Sales Content, & Sales Skills. Highlights include:

• Drive cadence of knowledge gap and change management strategy sessions with sales leaders to define programs and partnerships that lead to greater near & long term sales success
• Created a customer-facing, revenue-enabling Value Engineering Team to drive business case justification, asset investment modeling, & financial acumen for Sales
• Manage team of Program Managers focused on driving sales role clarity and mastery
• Remodeled home-grown Diagnosis Forward Sales Methodology to drive more comprehension, utility, and revenue enablement
• Recrafted the Sales Hiring process with more of a data-driven lens to reduce wasted assessment cycles
• Developed high-impact Sales Onboarding, Product Pitch, and Ecosystem Awareness Programs

Develop and drive global Sales Enablement Strategy by working collaboratively with sales leadership, business units, sales reps, field stakeholders, & vendor partners to develop and implement enablement programs, content/sales messaging, processes/practices, and tools to support the buyers journey for Adobe’s customers & partners. Specific focus on increasing deal velocity, win rates, deal size, and overall sales productivity of teams globally. Highlights Included:

• Relaunch of Adobe Sales Academy driven by creation of the Adobe Pipeline Creation Playbook
• Developed and Launched Adobe's 1st ever learning program for Front Line Sales Managers ("The Adobe Way")
• Global roll-out of Clari Opportunity and Contact Management
• Repaired the Global Programs' relationship with NA Sales

Transformational role with a charter of creating, managing & executing SAP's Global Academy for Sales; a highly competitive, world-class, experiential learning facility & program designed to harness the global collective intelligence of SAP's Early Talent to create the next generation of sales professionals trained in cutting-edge skills, techniques, & methodologies.  Academy Graduates substantially outperforming non-Academy, seasoned sales hires.  Brandon Hall recognized, & quickly developed in to an esteemed & experienced global think tank for Millennial & Global Sales Culture understanding

• Coached, analyzed, & evaluated over 2,500 sales presentations contributing to a new "brand" of sales presentations @ SAP
• Refined & mastered leadership, team-building, presentation, personality/disposition assessment, storytelling & feedback skills on a global scale
• Certified in Challenger Selling, Social Selling, Predictive Index & Coaching (in process)
• Well-networked with industry & sales thought-leaders
• Led all team performance over three years with an average score of over 4.65 (1-5 scale) and humbling (& shareable) qualitative feedback.

• Led, coached & managed two teams of Demand Generation Specialists to consistently overachieve targets 
• 2013 Q2 Marketing NA MVP Award 
• Worked directly with Sales, Sales Ops & Field Marketing Leadership team to attune activity per the business needs
• Led lead forecasting, market trend evaluation and segment strategies.
• Led cross-functional teams to create impactful messaging, demand-generation programs and sales tools.

Created, led & facilitated SAP NA Demand Center Dojo; an integrated onboarding & ongoing training & accreditation program for SAP's NA Business Development Specialists

• Recognized consistently for innovative/disruptive approaches
• Drove participation, investment, and collaboration across five NA Bus Dev locations
• 2012 Average Participant Survey Result: 4.25 out of 5

• Created a new Sales Development department for enterprise global database & software company
• Finished 2011 @ 115% to plan
• Finished 2012 @ 118% to plan
• Drove revitalization of the sales/marketing relationship by working closely with Sales, Ops, & Marketing Leadership stakeholders
• Managing all aspects of role definition, criteria of new positions, hiring and performance management
• Definition of compensation and recommendation of targets
• Managing of all aspects of day-to-day activity and leadership of team
• Deliver on aggressive pipeline goals aligned with strategic business objectives  
• Set long-term vision and strategy for growth and ongoing efficiency improvement  
• Implement sales training, closing techniques, process and philosophy for team  
• Lead weekly business reviews and forecast activities

Dual role comprised of managing the performance of a team of 11 Account Executives & developing an HP Networking practice from conception

• Built sales team from inception with a charter of: recruiting, hiring, defining roles and responsibilities, creating quota objectives, metrics and measurables, establishing reporting cadence, on-boarding program, on-going training regimen, and  success criteria. 
• Averaging 20% month/month revenue growth
• Added an average 0f 20 new logos/month
• Built qualified pipeline of over $6.5 million in 9 months (Avg deal size $30-50k)
• Named to TechData's "Tech10 Resellers" program
• Recognized by HP as one of its top 15 "Go-To Partners" in less than one year of the HP Practice

Charged with managing, coaching, and supporting teams of 12-20 high performing Account Managers

• Stat ranked 1st Commercial Manager Nationally for Fiscal 2009 1st Quarter & 2nd for Fiscal  2009 1st Half  
• 2008 1st and 3rd Quarter “Commitment to Excellence” Award
• 110% Annually Fiscal 2007 – 140% in 4th Quarter ¨    
• Asked to assume interim Sales Director for the South Market unit for 1H 2008 (2 direct managers, 45-50 reports)
  
• Implementation of Salesforce CRM tool, and Six Stage Sales Methodology to enhance forecasting and funnel management ¨  
• Recognized for Leadership in Virtualization, Collaboration, and Team-Building