Matt Conn
Salt Lake City,Utah
Summary
Passionate cyclist with many years of experience in the bicycle industry dedicated to learning new skills, challenging myself, and delivering value to customers and stakeholders. Leveraging my skills in web analytics, product merchandising, content creation, and marketing campaigns to increase conversion, retention, and loyalty. Effectively collaborating with cross-functional teams to ensure alignment and consistency across all digital channels and platforms.
Overview
6
6
years of professional experience
Work History
Ecommerce Specialist
Santa Cruz Bicycles
Salt Lake City, Utah
01.2024 - Current
- Manage the Product Merchandising Process for Santa Cruz, Juliana, and Reserve B2C sites including homepages, collections, categories, and product pages, ensuring complete and accurate product data and categorization
- Manage the configuration of B2C web stores through Shopify and associated apps including shipping, returns, international duties, and tax calculation
- Monitor sell-through rates, provide inventory replenishment, manage aged inventory according to PLM guidelines and share insights and recommendations to Senior Management
- Track and report established KPIs for our B2C channels and contribute to forecasting
- Monitor and analyze sales and web metrics to discover flaws and opportunities for improvement and evangelize needs for prioritization
- Produce detailed sales & inventory analysis to communicate on sell-through reports for high velocity and aged inventory
- Collaborate with Rider Support to ensure that the B2C platforms are supported and order issues are resolved smoothly
- Manage eCommerce marketing campaigns collaborating with the graphics and CRM teams to create and deliver content
- Contribute to the creation and ongoing management of the softgoods line plan & product promotion schedule in order to monitor the life cycle of products
- Collaborate with other departments to facilitate monitoring orders, gathering creative assets, testing new site features, re-ordering, and introducing new products
Ecommerce Merchandiser
Santa Cruz Bicycles
Salt Lake City, Utah
11.2022 - 01.2024
- Create and manage product and marketing pages pages for SCB, Juliana, Reserve and Cervelo
- Gather assets, create and manage product and marketing pages pages to sell products online
- Ensure products have complete quality product, data, images, and are categorized correctly
- Track and report ecommerce revenue and contribute to forecast
- Create and execute full-price promotional schedule, as well as end-of-season off-price plan
- Proactively manage aged inventory
- Cross-functional collaboration with other departments, including monitoring orders,
shepherding asset creation, and testing new features
Warranty Support
Santa Cruz Bicycles
Salt Lake City, Utah
11.2020 - 11.2022
- Diagnose and North American frame and wheels warranty claims submitted by end consumers and shops.
- Answer all phone calls directed to Rider Support
- Answer emails and chats directed to Rider Support
- Answer tickets, chats, and phone calls relating to online store sales support
- Monitor online store orders as they come through diagnosing and resolving issues
Rider Support
Santa Cruz Bicycles
Santa Cruz, CA
11.2019 - 11.2020
- Answer all phone calls directed to Rider Support
- Answer emails and chats directed to Rider Support
- Answer tickets, chats, and phone calls relating to online store sales support
Account Manager
Backountry/Competitve Cyclist
Salt Lake City, UT
11.2017 - 09.2019
- Manage a book of business of 2000+ of customers who share similar passions of alpine & backcountry skiing, mountain biking, and hiking & camping. Outbound sales and providing outdoor gear expertise, working 1:1 to build custom bikes & ski packages and making sure current and future gear needs were adequately kept up.
- Actively work to expand Backcountry customer base through authentic connections and solidify current customers to make incremental sales over.
- Involvement with Backcountry sponsored outdoor events to develop a physical brand presence.
- Keep up to date with trends and new gear in the outdoor industry.
Education
Some College (No Degree) -
University of Utah
Salt Lake City, UTCertified Scrum Product Owner (CSPO)
The Braintrust Consulting GroupSkills
- B2C and B2B eCommerce Optimization
- Merchandising and Copy Writing
- Email Marketing
- Product Line Development
- Web Design
- Product Lifecycle Management
- Microsoft Excel and Google Sheets
- Data Analysis
- SAP ERP and Shopify Plus
- Sales Growth
Timeline
Ecommerce Specialist
Santa Cruz Bicycles
01.2024 - Current
Ecommerce Merchandiser
Santa Cruz Bicycles
11.2022 - 01.2024
Warranty Support
Santa Cruz Bicycles
11.2020 - 11.2022
Rider Support
Santa Cruz Bicycles
11.2019 - 11.2020
Account Manager
Backountry/Competitve Cyclist
11.2017 - 09.2019
Some College (No Degree) -
University of Utah
Certified Scrum Product Owner (CSPO)
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