Summary
Overview
Work History
Education
Skills
Timeline
Generic

MATT LILLEY

Charlotte,NC

Summary

Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.

Overview

6
6
years of professional experience

Work History

Senior Account Executive

C-4 Analytics
Wakefield, MA
07.2023 - 04.2026
  • Developed and executed strategic marketing campaigns across various platforms to drive consumer engagement and satisfaction.
  • Analyzed client data to identify growth opportunities and optimize account performance.
  • Collaborated with cross-functional teams to deliver comprehensive digital marketing solutions for clients.
  • Mentored junior account executives, enhancing team capabilities and knowledge sharing.

Digital Account Strategist

Practis
Charlotte, NC
08.2022 - 07.2023
  • Created dynamic SEO strategies to exceed market competitors and meet client needs.
  • Provided detailed reporting and analyses on client website demographics and statistics using Google Analytics.
  • Analyzed and audited clients' websites to address performance issues.
  • Supported day-to-day account management for over 80 company clients, including individual, and small-medium sized healthcare groups.

Senior Digital Marketing Specialist

Townsquare Interactive
02.2021 - 02.2022
  • Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans.
  • Optimized social media channels and web pages to improve SEO and usability.
  • Worked effectively under constant pressure of simultaneous project milestones and deliverable deadlines.
  • Collaborated cross-functionally with sales, engineering and product management teams to accomplish shared goals.

Senior Sales Executive

Townsquare Interactive
02.2020 - 02.2021

Education

Master of Arts - Sport Management

Wingate University
Wingate, NC
2018

Bachelor of Science - Sport Management

Wingate University
Wingate, NC
2016

Skills

  • SEO Strategies
  • Google Analytics & Search Console
  • Google Ads
  • Meta Business Suite
  • Customer Service
  • Relationship Building

Timeline

Senior Account Executive

C-4 Analytics
07.2023 - 04.2026

Digital Account Strategist

Practis
08.2022 - 07.2023

Senior Digital Marketing Specialist

Townsquare Interactive
02.2021 - 02.2022

Senior Sales Executive

Townsquare Interactive
02.2020 - 02.2021

Bachelor of Science - Sport Management

Wingate University

Master of Arts - Sport Management

Wingate University