Summary
Overview
Work History
Education
Skills
Leadership Experience
Timeline
Generic

Lisa Chappell

Raleigh,NC

Summary

Highly versatile and effective sales professional with 12+ years of sales experience: inside, outside and account management. Experience managing entire sales life cycle of digital marketing clients, with the majority of new business developed from outbound, self-sourced leads. Consistently meets and exceeds sales quotas, excelling in creative prospecting and new pipeline development. Experience spans recruiting, healthcare, digital media and advertising sales.

Overview

12
12
years of professional experience

Work History

Senior Account Executive

McClatchy Media
04.2023 - Current
  • McClatchy is one of the largest media companies in the United States with 30 markets
  • I sell advertising on McClatchy's news platforms as well as digital marketing solutions
  • 90% of my desk is self-sourced leads
  • I prospect via email, cold-calling and numerous sales resource platforms
  • Doubled existing book of business in less than 8 months by bringing on new clients
  • Grew existing client spend by 40%
  • Currently ranked 4th in nation on owned and operated sales goal.

Senior Account Executive

WRAL Digital Solutions | Capitol Broadcasting Company
10.2014 - 04.2023
  • Developed new business and managed accounts full cycle in CBC's digital marketing and production agencies: WRAL Digital Solutions and Capitol B Creative Studios
  • Named Digital Salesperson of the Year in 2021
  • Recipient of multiple '100% Club' sales awards by consistently meeting and exceeding sales goals
  • Worked with B2B and B2C clients across multiple industries including small businesses, healthcare, public television, state and private universities and financial institutions
  • Self-sourced 90% of my book of business and achieved an average of 135% of sales goals throughout tenure
  • Served on the board of our internal Capitol Women's Network and was an active member of our Diversity and Inclusion board.

Inside Sales Manager Western Region

Axial Exchange Healthcare
04.2012 - 08.2014
  • Initiated the sales cycle for our SaaS product to C-level executives in hospitals and major healthcare systems
  • Researched and assessed technology in hospitals, identifying appropriate fits for Axial software, introducing Axial's solutions with appropriate collateral and compelling ROI
  • Managed CRM
  • Responsible for assessment, qualification and expert follow up of inbound leads.
  • web demos


Education

Master of Arts - Digital Communications And Multimedia

University of North Carolina At Chapel Hill
Chapel Hill, NC
05.2021

Skills

  • New Business Development
  • Account Management
  • Multiple CRM platforms
  • Google Suite
  • Client Retention
  • Sales Quota Achievement
  • Expertise in digital marketing strategies: OTT, Social, Programmatic, SEM, SEO and branded content

Leadership Experience

  • Board of Advisors Capitol Women's Network
  • Leadership Triangle's Regional Leaders Program/Goodmon Fellow
  • William Peace University Student Mentor
  • The Advisory Panel for The Digital Marketing Certificate Program at the University of South Florida's Muma College of Business
  • Marketing Chair StrongHer TogetHer, a local organization that mentors young women
  • Saving Grace Animal Rescue Foster Volunteer
  • Volunteer RealLifeWorks

Timeline

Senior Account Executive

McClatchy Media
04.2023 - Current

Senior Account Executive

WRAL Digital Solutions | Capitol Broadcasting Company
10.2014 - 04.2023

Inside Sales Manager Western Region

Axial Exchange Healthcare
04.2012 - 08.2014

Master of Arts - Digital Communications And Multimedia

University of North Carolina At Chapel Hill

Similar Profiles

CREATE PROFILE
Lisa Chappell