Matthew Swaydan
Rancho Cucamonga
Summary
Professional sales leader with strong record of driving revenue growth and expanding market presence. Skilled in strategic planning, team leadership, and customer relationship management. Known for adaptability in dynamic environments and delivering consistent results. Proficient in leveraging data-driven insights and collaborative approaches to exceed targets.
Overview
21
21
years of professional experience
Work History
Regional Sales Director
Good2grow
Atlanta, Georgia
03.2023 - Current
- Analyzed market trends and directed regional sales initiatives to drive substantial revenue growth across various territories.
- Maintained optimal inventory levels across various locations to support operational efficiency.
- Recruited top talent for open positions within the regional sales organization.
- Analyzed market trends to identify opportunities for product expansion and innovation.
- Led cross-functional teams in executing strategic initiatives to optimize sales performance.
Regional Sales Manager
Good2grow
Atlanta, Georgia
07.2022 - 03.2023
- Cultivated long-term relationships with key clients to increase customer loyalty and retention.
- Coached, mentored and trained new sales staff members on company policies and procedures.
- Identified and established relationships with key decision makers in target markets.
- Developed and implemented successful sales strategies to increase market share in assigned region.
Director of Marketing, Non-Alcohol Brands
Classic Beverage of Southern California
City of Industry, US
04.2020 - 07.2022
- Oversaw Non-Alcohol Department representing $92MM and 7.1MM cases
- Suppliers to include Sparkling Ice, Essentia, Celsius and Arizona Iced Tea
- Increase revenue $16MM and Profit $3.1MM
- Increase volume growth +21.4% and 1.2MM cases vs prior year
- Analyze market and business trends to recommend new strategies and prepare for upcoming changes
- Well versed in VIP/iDig software to maintain accurate records of volume and distribution objectives
- Manage internal portfolio budgets to find creative opportunities to drive growth while increasing revenue.
Director of Brand Development, Domestic & Specialty
Classic Distributing & Beverage Group
City of Industry, US
02.2017 - 04.2020
- Oversaw Alcohol brands representing $85MM and 4.1MM cases
- Managed MillerCoors, Pabst, Diageo, Mike's Hard Lemonade and many more portfolios
- Aligned internal and supplier goals to drive volume and revenue
- Developed incentives to compete and win National & Regional Supplier Sales Competitions (Mike's Hard Lemonade - 2017 and 2018, MillerCoors - 2017).
Brand Manager
Classic Distributing & Beverage Group
City of Industry, US
01.2012 - 02.2017
- Oversaw product planning and demand management on monthly basis to maintain adequate product levels
- Planned, implemented, and tracked sales and marketing strategies to promote brand products
- Lead Sales Team to a Nationally Recognized Award (Diageo - 2015).
Convenience Channel Manager
Classic Distributing & Beverage Group
City of Industry, US
02.2010 - 01.2012
- Managed, mentored, and trained team of eight to drive volume and achieve monthly business objectives
- Established relationships with influential franchisees to develop plans to grow their business.
Area Sales Manager
Classic Distributing & Beverage Group
City of Industry, US
05.2007 - 02.2010
- Managed sales team of sixteen to plan, coordinate and execute retail sales, deliveries and displays to drive volume and awareness of brands
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
Non-Alcoholic Sales Manager
Classic Distributing & Beverage Group
City of Industry, US
02.2006 - 05.2007
- Coached employees in successful selling methods and encouraged cross-selling to drive volume
- Increased volume by 250,000 cases vs prior year
- Launched Monster in Southern California.
Sales Representative
Classic Distributing & Beverage Group
City of Industry
01.2005 - 02.2006
- Communicated product features, advantages, and benefits to customers.
- Developed and maintained relationships with customers to ensure repeat business.
Education
Bachelor of Arts - Business Administration
California State University
San Bernardino, CA01-2012
Skills
- Profit Management
- Trend Analysis
- Market Development
- Customer Relationship Management
- Business Planning and Strategy
- Strategic Planning
- Salesforce Software
- Sales presentations
- Customer relationship management
- Sales training
Timeline
Regional Sales Director
Good2grow
03.2023 - Current
Regional Sales Manager
Good2grow
07.2022 - 03.2023
Director of Marketing, Non-Alcohol Brands
Classic Beverage of Southern California
04.2020 - 07.2022
Director of Brand Development, Domestic & Specialty
Classic Distributing & Beverage Group
02.2017 - 04.2020
Brand Manager
Classic Distributing & Beverage Group
01.2012 - 02.2017
Convenience Channel Manager
Classic Distributing & Beverage Group
02.2010 - 01.2012
Area Sales Manager
Classic Distributing & Beverage Group
05.2007 - 02.2010
Non-Alcoholic Sales Manager
Classic Distributing & Beverage Group
02.2006 - 05.2007
Sales Representative
Classic Distributing & Beverage Group
01.2005 - 02.2006
Bachelor of Arts - Business Administration
California State University
ACCOMPLISHMENTS AWARDS
2015 Diageo Gold Bar Winner, 2017 Mike's Hard Lemonade "Load of Lemons", 2017 MillerCoors "Bend the Trend", 2018 Mike's Hard Lemonade "Load of Lemons"