Matthew Adams Vieira
Davis,CA
Summary
Qualified and experienced in both operational logistics and management. Reliable business professional with experience in project management, brand strategy , and financial analysis. ~ Five years experience with a proven track record of successfully streamlining business operations, reducing costs , and developing brand strategies that resonate with a diverse user base. Adept at analyzing data to identify trends and developing strategies to improve efficiency and expand brand awareness.
Overview
6
6
years of professional experience
Work History
FRONT DESK OPERATIONS ANALYST
Aggie Inn, Ascend Hotel Collection
Davis, CA
2023 - Current
- Analyzed booking data to optimize room pricing and demand forecasting, working to increase occupancy and revenue, and managing a dynamic Property Management System that enhances work flow.
- Developed fundamental brand strategies that enhanced company identity and positioning. Ensuring that all of the companies operational strategies are backed by concrete qualitative and quantitative insights. Resulted in 10% increase in annual revenue, ~ $24K.
- Navigated both business-to-business (B2B) interactions with corporate clients and business-to-consumer (B2C) interactions with individual guests. Led the integration of digital communication tools and service platforms, conduct staff training on customer service excellence, collaborate with IT to maintain system reliability, and utilize guest feedback and market trends to continuously improve operational efficiency and guest satisfaction. Enhanced guest service ratings from an average of 75/100 to an impressive 90/ 100.
ASSISTANT MANAGER
Simply Mediterranean
Tulare, CA
2019 - 10.2022
- Developed core brand strategies and positioning documents. Resulting in a 15% increase in annual revenue,~$30K.
- Led the creation of campaign creative briefs for internal and external teams.
- Spearheaded operational enhancements and social media initiatives via (Instagram and Facebook), improving efficiency and customer satisfaction. Resulting 20% reduction in service delivery time through streamlined processes and 30% increase in online engagement.
- Utilized data analytics for sustainability and cost management, resolving complaints and improving service quality while fostering a positive work environment, significantly bolstering business success and operations. Achieved a 15% reduction in operational expenses and waste through data-driven strategies, resulting ~ $20k annual cost savings.
- Managed team development, payroll, and bookkeeping, while also overseeing transportation logistics for service delivery and catering events.
BOTANICAL ASSISTANT
The Gardens Inc.
05.2018 - 09.2018
- Supported plant propagation and maintenance, monitored plant health, and applied treatments, while also playing a pivotal role in venue event planning and execution.
- Contributed to botanical sales and marketing initiatives, handling shipments, order fulfillment, transportation of merchandise, provided technical plant care advice, and assisted in bookkeeping tasks to ensure financial accuracy and support inventory management. Successfully led marketing initiative that increased sales by 25%.
Education
Bachelor of Arts - Religious Studies
University of California Davis
Davis, CAProject Management Professional - PMP(In Progress)
Project Management Institute
Google Analytics Individual Qualification -
Google
Skills
- Brand Strategy/Identity Development
- Marketing Research and Analysis
- Social Media Strategy
- Campaign Planning and Execution
- Business Operations Analysis
- Creative Marketing Strategy
- Exceptional problem solving skills
- Excellent cross-functional communication and collaboration skills
OTHER: Adobe Creative Suite, Microsoft Office, Canva, Google AdWords, Google Analytics, Salesforce, Zoho CRM, RStudio
Timeline
BOTANICAL ASSISTANT
The Gardens Inc.
05.2018 - 09.2018
FRONT DESK OPERATIONS ANALYST
Aggie Inn, Ascend Hotel Collection
2023 - Current
ASSISTANT MANAGER
Simply Mediterranean
2019 - 10.2022
Bachelor of Arts - Religious Studies
University of California Davis
Project Management Professional - PMP(In Progress)
Project Management Institute
Google Analytics Individual Qualification -
Google
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