Matthew Christian
Phoenix Marketing
Indianapolis,IN
17
years of professional experience
Analytical, performance-driven Marketing Director with over 15 years of experience driving revenue growth across commercial equipment sales and B2B marketing. Proven track record in orchestrating multi-channel campaigns, optimizing digital platforms, and building strategic alignments with manufacturing partners. Skilled in stretching budget impact, producing high-impact digital and video content, and enforcing team accountability to hit aggressive deadlines.
Work History
Marketing Director
4 Years 3 Months- Integrated Campaign Execution: Partner with sales leadership, executive management, and partner manufacturers to launch multi-channel campaigns to drive high quality B2B leads that lead to long term revenue.
- Website & Digital Asset Management: Oversee website content to enhance the user experience; audit and overhaul digital and print collateral to enforce brand consistency across all touchpoints.
- Social Media & Video Production: Lead creative direction and post-production editing for social channels, leveraging video content in Adobe Creative Suite to expand organic reach and engage targeted decision-makers.
- Manufacturer Relationships: Develop and maintain collaborative relationships with partner marketing departments to align marketing directives, product launches, and promotional events.
- Operational Budget Efficiency: Streamline internal marketing operations to maximize campaign ROI, prioritizing high-yield channels to get the most value out of every marketing dollar.
Sales Consultant
12 Years 7 Months- Key Account Development: Managed high-volume franchise, K-12, higher education, and government accounts, delivering commercial equipment packages for new store openings and kitchen retrofits.
- Outbound Lead Generation: Conducted 50+ daily calls to prospective and active clients, maintaining active clients in the pipeline and capturing new market share.
- Order Logistics & Retention: Managed order tracking and fulfillment to ensure timely delivery, establishing a reputation as a trusted advisor and driving high repeat-customer rates.
- CRM Pipeline Management: Maintained detailed account records and contact history while within CRM platforms to optimize follow-up timing and target sales efforts.
Content Creator
1 Year 1 Month- Audience Growth Strategy: Executed a structured broadcast schedule 3 nights a week, implementing cross-platform social media strategies to acquire new viewers and build an active audience base.
- Broadcast Production & Editing: Designed interactive overlays and custom widgets using OBS, editing highlight reels and short-form video content to increase viewer retention and channel engagement.
Education
- Business & Sports Management
- Coursework in Business and Marketing
- Marketing Intern
Skills
Marketing Strategy: B2B Marketing
Multi-Channel Campaigns
Brand Strategy
Lead Generation
Digital & Creative: Adobe Creative Suite (Premiere
Photoshop)
Video Editing & Directing
Social Media Management
Website Management
Technical & CRM: Salesforce
Email Marketing Platforms
Microsoft Office Suite
and ROI Tracking
Sales & Communication: Strategic Partner Relations
Account Management
Copywriting
Timeline
Marketing Director
Phoenix Marketing
04.2022 - CurrentRead More
Content Creator
Twitch
03.2021 - 04.2022Read More
Sales Consultant
Central Restaurant Products
08.2009 - 03.2022Read More
Ohio University – College of Business
from Business & Sports Management
Read More
Wittenberg University – Department of Business & Economics
from Coursework in Business and Marketing
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Pacers Sports & Entertainment
from Marketing Intern
Read More