Matthew Deckard
Battle Creek
Summary
Dedicated Harley-Davidson industry professional with a history of meeting Motor Company and Dealership goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
26
26
years of professional experience
Work History
Technical Service Representative
Harley-Davidson Motor Company
12.2023 - Current
- Enhanced customer satisfaction by providing timely and effective technical support to dealerships.
- Assisted in product development by identifying and addressing recurring customer concerns.
- Conducted thorough diagnostics to accurately identify and resolve technical, hardware and software issues.
General Manager
Perry Harley-Davidson
03.2019 - 10.2023
- Developed strategies to increase Sales in every dept. YOY , doubling New H-D allocation , growing CXI , improving social reviews, dealer ranking and increasing Profitability.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, and technology systems.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
District Sales Manager
Harley-Davidson Motor Company
09.2006 - 03.2019
- Coached sales associates in product specifications, sales incentives, and selling techniques, significantly increasing customer satisfaction ratings while improving sales results.
- Worked diligently with dealers and management teams to forge lasting relationships and assist in solving unique business problems.
- Assessed each location's individual and team performances, analyzing data trends to determine best methods to improve sales results.
Master Technician
House Of Harley-Davidson & Open Road H-D
10.1997 - 09.2006
- Trained and coached employees on procedures for completing various types of repairs and maintenance on H-D motorcycles.
- Troubleshot and diagnosed faults with vehicle systems and components using OEM-specific code readers, diagnostic trees, and online knowledge.
Education
Master of Sales , Service ,A&L , P&A - Harley-Davidson
Harley-Davidson University
Milwaukee, WIMarketing , Business Management
Manchester Community College
Manchester, CTH-D Technician Certification - Motorcycle Mechanics
Motorcycle Mechanics Institute
Phoenix, AZSkills
- Proficient in Talon ES , Microsoft , Adobe , DP360 CRM , HDNET , DealLink , MenuLink , HDU Familiar with other DMS / CRM
- Attended Sales & Managment Training Sessions with: HDU , HDFS Motorcycle Sales Bootcamp , Tom O'Conner , Dave Muraca , PriSim Redline Business War Games
- Familiarity with H-D Performance Groups
- Fluent with contemporary KPI , Transactional 9 Step Sales Process
Accomplishments
- MSF / HDRA Certified Coach and HDRA Manager
- HOG Chapter Manager
- HDMC Dealer Show Presenter - Sales & Service
- HDU Master of Sales , Service , P&A and A&L.
- H-D Warranty Process Manager
Timeline
Technical Service Representative
Harley-Davidson Motor Company
12.2023 - Current
General Manager
Perry Harley-Davidson
03.2019 - 10.2023
District Sales Manager
Harley-Davidson Motor Company
09.2006 - 03.2019
Master Technician
House Of Harley-Davidson & Open Road H-D
10.1997 - 09.2006
Master of Sales , Service ,A&L , P&A - Harley-Davidson
Harley-Davidson University
Marketing , Business Management
Manchester Community College
H-D Technician Certification - Motorcycle Mechanics
Motorcycle Mechanics Institute