MATTHEW FLESHMAN
Fenton,MO
Summary
Seasoned entrepreneur, strategic leader, and content creator specializing in automotive, e-commerce, and digital marketing. Proven ability to launch and scale successful ventures, drive revenue through multi-platform content, and optimize operations. Seeking to leverage 15+ years of expertise in business coaching, broadcast production, and social media strategy to serve as a consultant, mentor, or strategic partner for small businesses aiming for digital transformation and growth.
Overview
7
7
years of professional experience
Work History
Founder & Strategist
The Car Dad Brand & OTB Social Media
St. Louis, MO
01.2019 - Current
- Content & Influence: Cultivated a combined audience of over 170,000+ followers/subscribers across Facebook, TikTok, and Threads, generating nearly 100 million annual views. Leveraged this platform to drive e-commerce sales, business coaching, and brand partnerships.
- Training & Coaching: Delivered personalized business coaching and created tailored workshops for entrepreneurs on e-commerce setup, monetization, and advanced content strategy. Hosted "The Car Dad Podcast" focusing on business growth and industry insights.
- Consulting: Established OTB Social Media, a boutique consulting firm focused on driving online visibility, lead generation, and revenue growth for automotive and small business clients.
Founder & Director of Operations
The Detail Shop STL
Fenton, MO
01.2019 - 05.2025
- Scaling: Launched and scaled a premier 7,000-square-foot auto detailing facility from a garage-based startup, growing the service portfolio to include paint correction, ceramic coatings, PPF, and tint.
- Training & Partnerships: Directed hands-on training programs and workshops for dozens of professionals, partnering with industry leaders (e.g., P&S Detailing, RUPES USA) to deliver technical and operational best practices.
- E-Commerce & Strategy: Implemented a full e-commerce channel for product and service sales, utilizing social media for efficient client acquisition and brand growth. Responsibly navigated a strategic business closure in 2025, prioritizing financial stability.
Director of Strategy, Producer & Host
Travers Automotive & RV Group
St. Louis, MO
01.2023 - 01.2025
- Broadcast Production: Conceived, produced, and hosted "Saturday Night Drive STL," a weekly 30-minute TV show that aired on two local St. Louis news stations, featuring vehicle showcases and lifestyle content to build viewer engagement and directly generate sales leads.
- Marketing Strategy: Served as a key sales and marketing consultant, creating engaging multi-platform digital content (TikTok, Facebook, broadcast segments) to promote used cars, trucks, SUVs, and RVs across multiple dealership locations.
Director of Operations (Contract)
Daniel Schmitt & Co.
St. Louis, MO
01.2022 - 01.2025
- Served in a contract capacity to oversee operational excellence in sales processes, inventory management, and team performance for a premier classic and luxury car gallery.
- Supported consistent monthly sales of 20–30 collector vehicles, driving efficiency and high standards within a niche, high-value market.
Digital Content Producer
It's Alive Automotive
Bridgeton, MO
01.2022 - 01.2023
- Provided targeted sales and marketing support for a classic car dealership specializing in British and European vehicles (e.g., Jaguar, Triumph).
- Created detailed promotional content on social media, including inventory highlights (e.g., 1953 Jaguar XK120), to attract buyers and foster a community of automotive aficionados.
Education
Associate Degree - Paramedicine
East Central College
Union, MO05-2012
Skills
- Entrepreneurship & Business Scaling, E-Commerce Strategy, Social Media Marketing (170K combined followers), Broadcast Production & TV Hosting, Operations Management, B2B/B2C Training & Coaching, Strategic Planning
Social Media & Portfolio
- Facebook (Personal/Consulting): facebook.com/matthew.j.fleshman.2025 (77,000+ followers)
- TikTok (@thedetailshopstl): tiktok.com/@thedetailshopstl (69,000 followers)
- Threads (@thecardadstl): threads.net/@thecardadstl (17,000 followers)
Timeline
Director of Strategy, Producer & Host
Travers Automotive & RV Group
01.2023 - 01.2025
Director of Operations (Contract)
Daniel Schmitt & Co.
01.2022 - 01.2025
Digital Content Producer
It's Alive Automotive
01.2022 - 01.2023
Founder & Strategist
The Car Dad Brand & OTB Social Media
01.2019 - Current
Founder & Director of Operations
The Detail Shop STL
01.2019 - 05.2025
Associate Degree - Paramedicine
East Central College