Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
References
Timeline
Generic

Matthew Greschak

Pensacola,FL

Summary

Highly Recommended State Manager with 15 years of progressive beverage industry experience, including 6 years overseeing multi-state operations. Proven leader in driving distributor performance, executing route-to-market strategy, launching innovative brands, expanding category share, and coaching high-performing teams. Known for turning around underperforming territories, strengthening key account and distributor relationships, optimizing pricing and forecasting, and delivering sustained volume, distribution, and revenue growth. Skilled in aligning cross-functional teams, managing budgets, and executing ambitious state-level business plans.

Overview

19
19
years of professional experience

Work History

Multi‑Line Insurance Sales Representative

State Farm (Will Rentschler Agency)
Pensacola, FL
01.2018 - Current
  • Lead representative in a scratch office, building the business from zero policies.
  • Helped agency achieve #1 Raw New Auto Category in the region and Top 50 nationally among new agencies.
  • Prospected and closed new business through calls, appointments, and CRM‑driven processes.
  • Contributed to office training, CRM process improvements, and mentorship programs.
  • Routinely led sales training exercises; recognized for adaptability and coachability.

Gulf Coast & Alabama District Sales Manager

Pabst Brewing Co
San Antonio, TX
01.2019 - 01.2025
  • Owned state-level business results across North Florida and Alabama, managing 10 distributor partners and full route-to-market execution.
  • Maintained In-stock average of
  • Drove Growth on Colt45 Malt and High Gravity brands in Jacksonville Market +29% over PY during 2020/Pandemic AND 2021.
  • SPECIALIZED ROLE: Jack Daniels Home Base Manager 2023-2024: Led Florida and Alabama Jack Daniel’s innovation distribution strategy, achieving company growth targets and expanding brand presence.
  • Expanded Alabama market to #2 Jack Daniels Country Cocktails territory in Company on 8% High ABV Launch and #1 on Jack Daniels Hard Tea and Variety Pack SKUS
  • Directed pricing strategy, inventory management, logistics coordination, sales forecasting, and distributor order planning.
  • Conducted distributor business reviews, performance tracking, and corrective action planning to improve velocity and compliance.
  • Served as a Southeast Division leader for coaching and development, mentoring multiple employees and supporting onboarding.
  • Led manager/director-level cross-functional training on iDig, Salesforce, VIP, and PowerBI to improve reporting accuracy and field execution.
  • Managed in-market programming budgets and ensured ROI-driven activation decisions.

Independent & Chain C-Store Representative

North Florida Sales
Jacksonville, FL
01.2015 - 01.2016
  • Turned around three underperforming territories, reversing negative trends into sustained double-digit growth.
  • Managed 56 independent C-stores and 8 national chain accounts, executing pricing, promotions, displays, and POS strategy.
  • Delivered +11% average growth across premium and high-end portfolios.
  • Achieved +12% growth on targeted Anheuser-Busch brands and +6.7% on AB Core, outperforming market averages.
  • Supported market planning for core brands and seasonals while tracking 30/60/90/120-day execution goals.

Chain C-Store Representative

Goldring Gulf Distributing
Milton, FL
01.2013 - 01.2015
  • Managed major chain accounts including Circle K, Tom Thumb, Walgreens, and CVS.
  • Exceeded revenue goals with +7% sales growth vs +4% target.
  • Recognized for strong inventory control, category knowledge, and independent territory ownership.
  • Led wholesaler craft growth for two consecutive years: New Belgium +33%, Sam Adams +15%, SweetWater Brewing +106%, Sierra Nevada +28%.

Panhandle Account Representative

Jassal Liquors
Lakeland, FL
01.2012 - 01.2013
  • Launched and built the Florida Panhandle territory from the ground up as the sole employee.
  • Exceeded sales targets through cold calling, chain penetration, and new brand launches.
  • Drove distribution expansion resulting in workforce and footprint growth.

Member Service Specialist

Life Time Fitness
Troy/Rochester Hills, MI
01.2009 - 01.2012
  • Promoted from Member Engagement Advisor to Member Service Specialist.
  • Managed customer relations across two high‑volume fitness centers.

Sales Representative

Tri County Beverage
Warren, MI
01.2007 - 01.2009
  • Delivered +21% total route growth, adding 42,700 CEs over three years.
  • Led team in independent market growth (+26%) and drove +18% chain growth.
  • Executed national ads and local display programs generating 11,500 incremental CEs.

Education

Advertising/Marketing/Business Management -

Northwood University
Midland, MI

Skills

  • Multi-state brand management
  • Route-to-market strategy
  • Salesforce proficiency
  • G-Suite applications
  • Workday expertise
  • Risk mitigation strategies
  • Team development and coaching
  • Succession planning
  • Category management
  • Share growth initiatives
  • Pricing strategy optimization
  • Revenue optimization techniques
  • Innovation management
  • Brand launch execution
  • Key account strategy development
  • Chain strategy implementation
  • Sales forecasting analysis
  • Data analytics skills
  • KPI management practices
  • Budget ownership and oversight
  • Program ROI assessment
  • Cross-functional collaboration skills
  • Executive collaboration strategies
  • Power BI proficiency
  • NeilsenIQ analysis
  • IRI/Circana insights
  • Excel expertise
  • Google Sheets proficiency
  • Photoshop skills

Websites

Accomplishments

  • Jack Daniels Home Based Manager: Florida & Alabama.
  • Grew Jack Daniels CC Alabama Footprint to #2 distribution footprint in Company.
  • Consistently exceeded growth targets across independent, chain, and distributor-managed environments.
  • Opportunity to Mentor colleagues. Recognized as a trusted leader for training, systems expertise, and employee development.

References

  • Lee Dixon, Senior Vice President, WALMART- Pabst Brewing Co., (497) 957-3860
  • Josh Mannino, National Accounts Manager, Circle K & Small Format, (504) 220-9191
  • Scott Sobanski, Vice President Strategic Accounts, Whyte and Mackay, (904) 293-5854
  • Robert Goodspeed, General Manager, The Handlebar, (850) 206-9158
  • Cory Jones, General Manager, Gulf Distributing Birmingham, (205) 734-1305
  • Josh Pope, Supplier Sales Manager, United Johnson Brothers, (251) 583-5038
  • Jeremy Labadie, Craft/THC Brand Manager, Mockler Beverage, (504) 701-0743

Timeline

Gulf Coast & Alabama District Sales Manager

Pabst Brewing Co
01.2019 - 01.2025

Multi‑Line Insurance Sales Representative

State Farm (Will Rentschler Agency)
01.2018 - Current

Independent & Chain C-Store Representative

North Florida Sales
01.2015 - 01.2016

Chain C-Store Representative

Goldring Gulf Distributing
01.2013 - 01.2015

Panhandle Account Representative

Jassal Liquors
01.2012 - 01.2013

Member Service Specialist

Life Time Fitness
01.2009 - 01.2012

Sales Representative

Tri County Beverage
01.2007 - 01.2009

Advertising/Marketing/Business Management -

Northwood University
Matthew Greschak