Matt Kennedy
Haddon Township,New Jersey
Summary
Results-driven professional with a Master's in Strategic Communication and a Bachelor's in Food Marketing. Skilled in client relationship building, sales planning, digital marketing, and social media management. Proficient in Salesforce, MS Office, and HubSpot. Proven track record in increasing social media engagement and meeting sales targets. Former Division 1 athlete with strong time management and organizational skills. Certified in Google Digital Marketing & E-Commerce.
Overview
2
2
years of professional experience
Work History
Digital Marketing Coordinator
All Access Golf Travel & Events
07.2023 - Current
- Created and published engaging content across social media platforms using Adobe Premiere Pro and Canva.
- Tracked and analyzed organic and paid media metrics to improve campaign performance.
- Captured content with a Sony a6300 camera to produce educational reels.
- Increased Instagram followers by 5.68% and LinkedIn followers by 342.63%; achieved a 101% rise in Instagram profile visits in 2024.
- Developed marketing materials and executed email campaigns with HubSpot, enhancing engagement and lead generation.
National Account Manager
All Access Golf Travel & Events
01.2023 - Current
- Contributed to company-wide sales targets with a specialized club professional platform.
- Maintained in-depth knowledge of company services to deliver comprehensive client assistance.
- Established and developed client relationships, acting as a liaison between golf club decision-makers and clients.
Account Executive
PLS Logistics
06.2022 - 12.2022
- Identified client needs and provided growth roadmaps.
- Developed client relationships, acting as a liaison between agency and client decision-makers.
- Resolved customer challenges promptly to prevent lost sales and recapture loyalty.
- Engaged with clients positively and professionally.
Education
Certification - Digital Marketing & E-Commerce
Google Digital Marketing & E-Commerce Certified
Remote02.2024
Master of Arts - Strategic Communication, Digital & Social Media
University of Delaware
Newark, DE07.2022
Bachelor of Arts - Food Marketing
Saint Joseph's University
Philadelphia, PA05.2021
Skills
- Video Editing
- Adobe Creative Suite
- Search Engine Optimization
- Keyword Research
- Google Analytics
- Digital Marketing
- Graphic Design
- Testing and Optimization
Timeline
Digital Marketing Coordinator
All Access Golf Travel & Events
07.2023 - Current
National Account Manager
All Access Golf Travel & Events
01.2023 - Current
Account Executive
PLS Logistics
06.2022 - 12.2022
Certification - Digital Marketing & E-Commerce
Google Digital Marketing & E-Commerce Certified
Master of Arts - Strategic Communication, Digital & Social Media
University of Delaware
Bachelor of Arts - Food Marketing
Saint Joseph's University
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