Matthew Medlin
Sylvania,OH
Summary
Vice President of Marketing with career history of twenty years driving dynamic marketing initiatives across branding, public relations, digital marketing and corporate positioning. Creator of exceptionally effective campaigns that drive corporate revenues and market position.
Overview
12
12
years of professional experience
Work History
Vice President of Sales and Marketing
SkyLIFE Technology
Toledo, OH
01.2011 - 09.2020
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Drove company branding efforts to increase market presence and brand recognition.
- Created strategic service roadmaps for new initiatives.
- Developed overall marketing strategy and support implementation across three departments.
- Supported business development efforts and coordinated with CEO on special campaigns.
- Managed $350,000 annual marketing budget.
- Supervised proposal development in response to RFPs within the U.S. Military market.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
Sales and Marketing Director
Recycle Waste Services
Sylvania , OH
01.2009 - 01.2011
- Coached sales associates in product specifications, sales incentives and selling techniques, significantly increasing customer satisfaction ratings.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Developed and implemented effective sales strategies and led local sales team members to achieve sales targets.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
Education
High School Diploma -
Whitmer High School
Toledo, OH05.1994
Skills
- RFP Responses
- Operating Procedures and Policies
- Client Needs Assessment
- Strategic Direction
- Sales Targeting
- Digital Sales
- Lead Identification and Generation
- Business Analytics
- Brand Development
- Brand Marketing
Timeline
Vice President of Sales and Marketing
SkyLIFE Technology
01.2011 - 09.2020
Sales and Marketing Director
Recycle Waste Services
01.2009 - 01.2011
High School Diploma -
Whitmer High School
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