
Results-oriented accounting professional with several years of experience in accounting, financial analysis, and audit-related settings. Quick and eager learner with acute attention to detail and a consistent track record of identifying process improvements to drive quality, accuracy, and efficiency.
Marketing Finance/Editor - IKEA (Consulting Project): Led and oversaw the development of a fifty-page marketing plan, as well as a ten-minute presentation, that included the most efficient way for IKEA to adapt to the COVID-19 environment. This was part of a five-month project and conducted in a team of ten students. Marketing plan included a summary of the marketing problem, marketing objectives, an internal and external analysis, a perceptual map, a segmentation and targeting strategy, a plan for new products with packaging, pricing, and distribution, promotional branding strategies, a promotional schedule, and a detailed budget that could not exceed ten million dollars.