Matthew Titus
Branding Executive /Product Specialist
New York,NY
Summary
I am a successful serial entrepreneur that has taken all of his experience and molded it into a formula that works extremely well with large companies. I have experienced all facets of what it takes to build a successful company and know how to use my particular skill set to enhance, build and take a company to the next level. I have done this by increasing profits through new and exciting products, reducing costs by streamlining operations and motivating employees through fun, exciting and persuasive sales strategies.
Overview
25
25
years of professional experience
Work History
Founder: FITNATION
Partnership With Echelon Multi Media
New York , NY
2016.04 - Current
- Created brand's (Fitnation) concept, logo, and mission statement to appeal to a mass market audience, specifically home shopping, online consumers and big box consumers.
- Developed pitch decks that highlighted products features and benefits in order to sell in to buyers.
- Invented, sourced and developed home fitness and lifestyle products that would appeal to mass market consumers.
- Created sales strategies to optimize features and benefits of products that would motivate consumers to purchase.
- On air talent as Fitnation's creator and brand ambassador.
- Fitnation is currently the number one home shopping fitness brand globally with an excess of 300 million dollars since its inception in April of 2016.
Creator YOU Fragrance
Self
New York , New York
2014.01 - 2016.04
- Created YOU fragrance brand concept for mass market, specifically home shopping networks.
- Developed note formula of YOU fragrance by working with top french perfumers.
- Successfully created YOU fragrance pitch deck to sell into home shopping buyers.
- Created on air sales strategy highlighting YOU fragrance's features and benefits that would appeal to target mass market.
Relationship Expert, Author, TV Personality
Self
New York , NY
2005.03 - 2014.03
- Created, produced and starred in "Matched in Manhattan" a television series that aired on Lifetime Television.
- Wrote top selling books, "Why Hasn't He Called ?" and "Why Hasn't He Proposed?"
- Acted as the resident relationship expert for The CBS Early Show, The Today Show, Tyra Banks Show and Dr.Drew.
Creator / Founder SWEAT GYMS
Self
New Philadelphia , PA
1998.01 - 2005.05
- Created multi site business plan, raised capitol, site located, developed operational templates, staffed 300 employees and ran day to day operations.
- Implemented multi site expansion growing Sweat Gyms from a single location to 12 facilities.
- Developed specialized programming such as elite personal training as well as state of the art group fitness.
Education
Bachelor of Arts - Psychology And Exercise Physiology
Temple University
Philadelphia, PA05.1993
Skills
- Brand development
- Lifestyle product development and sourcing
- Sales strategy for business to business as well as to target consumer
- Expert on air sales of product
- Media training
- Executive Leadership
- Team Leadership
- Entrepreneurial and Innovative
- Employee Motivation and Performance
Timeline
Founder: FITNATION
Partnership With Echelon Multi Media
2016.04 - Current
Creator YOU Fragrance
Self
2014.01 - 2016.04
Relationship Expert, Author, TV Personality
Self
2005.03 - 2014.03
Creator / Founder SWEAT GYMS
Self
1998.01 - 2005.05
Bachelor of Arts - Psychology And Exercise Physiology
Temple University
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