Matthew Wegner
Wauwatosa,WI
Summary
Customer-oriented sales professional with several years of experience building relationships, cultivating partnerships and growing profit channels. Strategic-thinking leader with expertise in expanding network connections, persuasively introducing products, territory development, and revealing customer needs to deliver solutions.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Sales Representative
Breakthru Beverage Group
Milwaukee, WI
03.2019 - Current
- Cultivate and maintain strong relationships with over 100 account buyers,, surpassing expectations and identifying growth opportunities
- Increased net revenue sales by 5% YoY through strategic upselling and customer engagement
- Curate and expand wine and cocktail menus, ensuring alignment with distributor products and market trends
- Develop and implement consultative sales strategies, leading to enhanced customer satisfaction and brand penetration
- Exceed assigned sales quotas and placement objectives, consistently ranking among top performers
- Execute engaging product presentations and promotions to drive demand for new and existing portfolio items
- Spearhead brand portfolio diversification, ensuring optimal product dispersion across accounts
- Design and merchandise high-impact product displays, maximizing visual appeal and consumer engagement
- Leverage customer feedback to fine-tune up-selling strategies and tailor recommendations
- Attend industry training seminars to stay informed on market trends, product knowledge, and sales best practices
Merchandiser
Breakthru Beverage Group
Milwaukee, WI
07.2017 - 03.2019
- Managed product merchandising across multiple accounts, ensuring optimal shelf placement and visual appeal
- Created and maintained engaging point-of-sale (POS) displays, driving product visibility and sales
- Collaborated with account managers to optimize product rotations and minimize waste
- Fostered strong relationships with key account personnel, enhancing brand loyalty and engagement
- Provided customer insights and product feedback to inform sales strategies and improve market positioning
Education
Bachelor of Business Administration - Marketing, Sales
University of Wisconsin Oshkosh
Oshkosh, WI05.2017
Skills
Customer Relationship Management (CRM)
Microsoft Office Suite
Proactive
Active Listening
Networking & Relationship Building
Certification
- WSET II Spirits
- WSET II Wine
Timeline
Sales Representative
Breakthru Beverage Group
03.2019 - Current
Merchandiser
Breakthru Beverage Group
07.2017 - 03.2019
Bachelor of Business Administration - Marketing, Sales
University of Wisconsin Oshkosh
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