Matthew Workman
CANTON,Georgia
Summary
Webmaster with a superior understanding of modern coding languages and digital design. Adept at marketing and media creation with a talent for multitasking and working quickly. Extensive success at troubleshooting website functionality and critical problem solving. Innovative certified Supply Chain Professional with a swiftness to resolve technical issues effectively. Experienced in managing supplier development efforts, ensuring compliance with specifications and acting as liaison with critical suppliers. Program and project engineer gifted in overseeing quality through on-site inspection and management of schedules. Known for working effectively with all levels of management in a cross-multifunction team environment. Creative Business Owner with exceptional background spent in ecommerce. Proven leader with engaging demeanor and success working in most demanding environments. Talented in training and mentoring successful teams. Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
8
8
years of professional experience
9
9
years of post-secondary education
Work History
Owner/Operator
Mako Coolers
07.2021 - Current
- Managed day-to-day business operations.
- Spoke professionally with customers regarding complaints, gathering all necessary information to make educated decisions and address issues.
- Assessed income and expenses and adapted plans to improve profit levels.
- Consulted with customers to assess needs and propose optimal solutions.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Digital marketing including Google, Instagram, and Facebook ads.
- Experience with Adobe, Google analytics, SEO, and affiliate marketing.
- Product development including design and launch.
Owner/Operator
Imperative Products
01.2020 - Current
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Organizing international freight and logistics.
- Highly experienced website building and design on multiple platforms.
- Accounting experience including tax preparation and financial monitoring.
- Product distribution and B2B wholesale to retail stores.
- Brand creation and product development.
- Very experienced ecommerce seller including Amazon, Walmart, Ebay, and Tiktok shop.
Assistant Store Manager
Ace Hardware
04.2016 - 10.2021
- Managed opening and closing procedures and recommended changes to enhance efficiency of daily activities.
- Rotated merchandise and displays to feature new products and promotions.
- Walked through store areas to identify and proactively resolve issues negatively impacting operations.
- Maintained positive customer relationships by responding quickly to customer service inquiries.
- Supervised and evaluated staff to help improve skills, achieve daily objectives, and attain advancement.
- Implemented innovative programs to increase employee loyalty and reduce turnover.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
Health Insurance Agent
US Health Advisors
11.2018 - 11.2019
- Educated clients about health insurance coverage options, benefits and costs.
- Answered inbound calls from existing and future policyholders to answer inquiries and discuss insurance options.
- Verified insurance coverage by telephone and online to guarantee proper reimbursement of benefits and estimate patients' financial responsibilities.
- Responded to customer inquiries regarding health insurance coverage and policies to assist with informed decision-making.
Sales Associate
Academy Sports And Outdoors
04.2016 - 10.2017
- Organized racks and shelves to maintain store visual appeal, engage customers, and promote specific merchandise.
- Helped customers locate products and checked store system for merchandise at other sites.
- Prepared merchandise for sales floor by pricing or tagging.
- Rotated stock and restocked shelves to maintain product availability and store appearance.
Education
BBA - Entrepreneurship
Western Carolina University
Cullowhee, NC 08.2021 - 12.2023
Associate of Science - Business Administration And Management
Kennesaw State University
Kennesaw, GA 08.2018 - 05.2021
High School Diploma -
North Forsyth High School
Cumming, GA 08.2014 - 05.2018
Skills
- Business Planning
- Marketing Strategy Development
- Inventory Control
- Supply Chain Management
- Attention to Detail
- Google Analytics
- E-commerce Management
- Brand Development
- Graphic Design
- SEO Optimization
- Quality control
- Supplier negotiation
- Business Development
- Product Branding
- Raising Capital
- Social Media Management
- 3D Modeling
- JavaScript
- Amazon FBA
- Customer Feedback
Golf
Played competitive varsity golf all four years of highschool and I am still an avid golfer today.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
BBA - Entrepreneurship
Western Carolina University
08.2021 - 12.2023
Owner/Operator
Mako Coolers
07.2021 - Current
Owner/Operator
Imperative Products
01.2020 - Current
Health Insurance Agent
US Health Advisors
11.2018 - 11.2019
Associate of Science - Business Administration And Management
Kennesaw State University
08.2018 - 05.2021
Assistant Store Manager
Ace Hardware
04.2016 - 10.2021
Sales Associate
Academy Sports And Outdoors
04.2016 - 10.2017
High School Diploma -
North Forsyth High School
08.2014 - 05.2018
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