Max Briese
Digital Strategy Supervisor
Dallas,TX
Summary
Data-driven Digital Marketer who enjoys solving unique problems with unique solutions in a constantly evolving industry. Extensive experience in paid digital media, CRM, website development, e-commerce, and analytics.
Overview
6
6
years of professional experience
Work History
Digital Analytics Supervisor
Dieste
Dallas, TX
12.2018 - Current
- Managing reporting, dashboards, and insights on all Hispanic digital marketing efforts for AT&T
- Crafting SEO strategy and intuitive UX recommendations for client websites to achieve prominent rankings across top browser platforms, including Google and Bing
- Managing paid social, search, and display campaigns for several clients including Goya and Victor Pet Food
- Mentoring and training other agency employees on digital marketing KPIs, concepts, and practices
Digital Marketing Manager
Bar Louie
Dallas, TX
02.2018 - 12.2018
- Managed strategy and execution on all digital channels
- Consolidated paid media and website data into reporting dashboards to review with full marketing team weekly
- Developed and managed CRM strategy and marketing automation for loyalty program
- Oversaw development of loyalty program, e-gift card program, and new website
Digital and Social Analyst
Moroch Partners
Dallas, TX
03.2015 - 02.2018
- Managed day-to-day digital strategy for Cheddar's Scratch Kitchen including email and social marketing campaign development and execution
- Consulted on website clients for existing clients as well as new business
- Defined strategic KPIs for all digital channels
- Managed the build and presentation of digital reporting to clients, namely to McDonald's franchisees
Education
Bachelor of Arts - Advertising
The University of Texas At Arlington
Arlington, TXSkills
Marketing Analytics
Marketing Automation
Search Engine Optimization
Paid Social
Paid Search
Programmatic
CRM
Timeline
Digital Analytics Supervisor
Dieste
12.2018 - Current
Digital Marketing Manager
Bar Louie
02.2018 - 12.2018
Digital and Social Analyst
Moroch Partners
03.2015 - 02.2018
Bachelor of Arts - Advertising
The University of Texas At Arlington