Maxinne Guzman-Castellanos
Delano,CA
Summary
Detail-oriented Sales Operations Associate with expertise in data analysis, pipeline management, and sales strategy development. Enhances customer satisfaction through effective communication and problem-solving. Optimizes processes and fosters team collaboration to drive revenue growth and achieve sales targets.
Overview
18
18
years of professional experience
2
2
Certifications
Work History
Sales Operations Associate (U.S. Accounts OP & Retail)
FIJI Water LLC
Los Angeles, USA
06.2023 - 01.2026
- Implemented process automation tools to streamline workflows in sales operations tasks.
- Built Power BI dashboards for visibility into promotional activities and operational performance metrics.
- Assisted coworkers and staff members with special tasks on daily basis.
- Facilitated collaboration across marketing, customer service, IT, and finance to ensure operational excellence.
- Maintained CRM records accurately using Salesforce.com or Microsoft Dynamics 365 for efficient sales tracking.
- Produced custom data representations such as graphs and charts to analyze sales performance metrics.
- Conducted root cause analyses to identify improvements within sales processes.
- Monitored accuracy and distribution of sales reports, recommending new tools or revisions to existing reports.
- Informed sales team on availability and interpretation of forecasting and territory management data to enable team members to close more sales.
- Trained team members in proper data entry and contract execution within available electronic tools and platforms, demonstrating streamlined sales practices.
- Worked closely with sales management to inspect sales process quality and prioritize opportunities for improvement.
- Instructed field sales team members on access and optimal leverage of CRM and other database technologies in cultivating customer relationships and driving sales performance.
- Pointed out process bottlenecks and inconsistencies to upper management, facilitating continuous process improvement to eliminate standard procedures hindering successful sales tactics.
- Developed strong rapport with customers and created positive impression of business.
- Supported company leaders by managing budgets, scheduling appointments and organizing itinerary.
- Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
- Interacted with vendors, contractors and professional services personnel to receive orders, direct activities, and communicate instructions.
- Continually sought methods for improving daily operations, communications with clients, recordkeeping, and data entry for increased efficiency.
Accounts Receivable & Claims Specialist
Wonderful Citrus Packing LLC
Delano, USA
03.2018 - 06.2023
- Managed 300+ customer accounts, handling billing, collections, quality claims, deductions, and dispute resolution.
- Resolved customer complaints by investigating root causes and implementing timely solutions, improving customer satisfaction.
- Monitored contract performance, payment terms, and account status to ensure compliance.
- Compiled summary reports on claims, disputes, and operational trends to inform leadership decision-making.
- Contributed to process improvement initiatives that reduced resolution times and improved accuracy.
- Partnered cross-functionally with operations, logistics, sales, and finance teams across Wonderful Citrus, Wonderful Pistachios & Almonds, and POM Wonderful.
- Supported agricultural supply chain operations for fresh citrus, enhancing service delivery to domestic and international customers.
Customer Service & Claims Operations Lead
Nexgrill Industries Inc.
Chino, USA
05.2008 - 03.2018
- Led daily operations for customer service, claims, and quality assurance teams supporting large retail customers.
- Coordinated customer, carrier, internal sales teams, and operations to resolve order, delivery, and product issues, improving overall service satisfaction.
- Managed quality and product liability claims, ensuring timely investigations and resolutions to minimize disruption for customers.
- Implemented workflow improvements that streamlined processes, enhancing accuracy and overall customer experience.
- Maintained process documentation and training materials to support consistent execution.
Education
B.S. - Business Management
Western Governors University
Salt Lake City, UT03-2026
A.S. - Accounting
Bakersfield College
Bakersfield, CAA.A. - Business Management, Language Arts
Citrus College
Glendora, CASkills
- Order management and contract execution
- Supply chain coordination
- Customer service and issue resolution
- Dispute resolution
- ERP systems navigation
- KPI metrics and operational reporting
- Process improvement and SOP development
- Cross-functional collaboration
- Inventory management
- Effective communication
- Project management
- Data analysis
- Financial reporting
- Salesforce proficiency
- Customer relationship management
- Pipeline management
- Sales process optimization
- Sales enablement and training
- CRM management
- Deal support and order processing
- Vendor engagement
- Business correspondence
- Time management skills
- Multilingual communication
- Team supervision and cooperation
- Problem-solving aptitude
Tools And Systems
Salesforce, Oracle (EBS/Fusion/ERP), EDI, Power BI, Advanced Excel, Microsoft Office applications and extensions, Demantra, Billtrust, Converge, Monday.com, Miro, Canva, Square
Key Impact
- Improved accuracy of promotional deal execution and pricing validation.
- Reduced delays in promotional reimbursement through proactive monitoring and issue resolution.
- Strengthened end-to-end visibility and accountability across Sales, Finance, and Supply Chain teams.
- Shortened claims resolution timelines and improved customer satisfaction.
- Strengthened coordination between finance, logistics, and operations teams.
- Reduced claims resolution time by 40% through process improvements.
- Improved operational efficiency and service quality across high-volume workflows.
Certification
Certified WOW Coach (The Wonderful Company)
Timeline
Sales Operations Associate (U.S. Accounts OP & Retail)
FIJI Water LLC
06.2023 - 01.2026
Accounts Receivable & Claims Specialist
Wonderful Citrus Packing LLC
03.2018 - 06.2023
Customer Service & Claims Operations Lead
Nexgrill Industries Inc.
05.2008 - 03.2018
B.S. - Business Management
Western Governors University
A.S. - Accounting
Bakersfield College
A.A. - Business Management, Language Arts
Citrus College