Maxwell Higgins

All around Front of House team member at a high end estate distillery restaurant & tasting room, trained extensively in:

• Klocke Estate hospitality service standards, estate spirits portfolio, food and beverage menu proficiency, and luxury retail sales
• Proven track record of upselling and increasing retail bottle sales % through product knowledge, guest education, and personability.

Marketing Assistant role:

• Boosted sales performance and product placement by assisting in the creation of marketing materials such as : print / digital sales marketing books, restaurant F&B menus, and promotional materials
• Collaborated with sales and hospitality teams to align marketing efforts and brand design with business goals.

Freelance distillery website designer and digital marketing consultant role responsible for:

• Leading website redesign initiative, streamlining navigation and optimizing site design and performance for better usability.
• Designing landing pages that effectively conveyed brand messaging and promoted conversion goals, increasing lead generation.
• Conducting market research to identify spirits industry trends and inform marketing initiatives for new product launch.
• Generated 30% increase in digital sales via company website redesign and Squarespace e-commerce store integration

Designed and launched Wiltwyckspiritscompany.com website

Full-time high-volume event bar manager role responsible for:

• Managing high volume multi-day private events + spearheading wholesale inventory management, building relationships with clients, and facilitating event bar package sales for the company.
• Generated thousands in additional revenue via tasting meetings, upselling upgrades to client event wine & spirits packages.
• Established strong relationships with suppliers to negotiate favorable wholesale pricing and bulk deals.
• Monitored and adjusted drink pricing to maximize profitability.
• Reduced total liquor costs from 26% to 21% overall

Marketing designer for company nonprofit masterscollective.org

Freelance AirBnB Wix website design project role responsible for:

• Creating a private online booking platform for property owners
• Collaborating with client to execute expectations regarding visual presentation, branding, and e-commerce functionality.
• Generated a 3% reduction in service charges through the creation of independent digital booking service platform
• Designed sales marketing materials such as digital / print flyers to promote on-site events, acquire new clients, and generate additional revenue for the business

Digital Content coordinator role for arts education non-profit organization, responsible for:

• Online course programming web content design and management
• Managed social media accounts, creating compelling visual and written content that increased follower count and brand awareness.
• Oversaw Instagram social media campaigns, increasing audience interaction through targeted messaging and creative assets.
• Enhanced user experience through optimizing web content, resulting in improved site traffic and search engine rankings.
• Re-design of non-profit website : arts10566.org