Maxwell Lascher
New York
Overview
3
3
years of professional experience
1
1
Certification
Work History
Founder/CEO
Lasch Hospitality
New York
01.2023 - Current
- Founded and scaled full-service events and production company from single DJ operation to multi-vertical hospitality brand.
- Generated over $250,000 in ticketed event revenue and more than $85,000 in luxury private events.
- Expanded operations across NYC and the Hampton's, securing repeat clientele and long-term venue partnerships.
- Directed core business functions including strategy, sales, marketing, operations, and client execution.
- Developed scalable operational systems to support continuous revenue growth and enhance production capacity.
Intern
Glow
New York
01.2025 - 07.2025
- Executed sales channel analysis, emphasizing ROI, conversion rates, and scalability.
- Facilitated development and deployment of an affiliate marketing program, integrating third-party platforms with Shopify.
- Drove operational enhancements across sales, marketing, and growth initiatives in a fast-paced startup environment.
Intern
Breakthrough T1D
New York
06.2024 - 06.2024
- Conducted venue research to enhance fundraising and community event effectiveness.
- Analyzed peer nonprofit organizations, focusing on event formats and donor behavior trends.
- Maintained organized email and mailing lists using Microsoft Excel for efficient communication.
- Supported execution of events, including participation in Real Estate Games fundraiser.
- Assisted with various administrative tasks within nonprofit operations environment.
Education
High School Diploma -
Dwight-Englewood School
Englewood, NJ06-2027
Skills
- Leadership and team management
- Entrepreneurship and business development
- Strategic planning
- Revenue growth and monetization
- Financial analysis and ROI assessment
- Market research and competitive analysis
- Sales channel evaluation
- Marketing strategy and growth
- Affiliate marketing management
- Event planning and operations
- Venue research and vendor coordination
- Partnership management and relationship building
- Data analysis using Excel
- CRM management and contact organization
- Communication skills and professional writing
- Time management and accountability
- Problem solving in dynamic environments
Certification
Heartsaver CPR AED Classroom
Accomplishments
Honorable Mention All-League Lacrosse award - New Jersey Interscholastic Lacrosse League