Creative and impact-oriented Marketing Director with special emphasis helping Hospitality clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Hi, I’m
MCCALL HARWELL
Marketing Director
Birmingham,AL
Summary
Overview
4
years of professional experience
Work History
H&H Eats
Director of Marketing
08.2022 - Current
Job overview
- Drove Instagram & Facebook reach for 5 restaurants' accounts by 62-875% and profile visits by 44-844%.
- Developed and implemented successful marketing strategies to increase brand visibility and revenue.
- Created company brand messaging, collateral materials, website design, promotional strategies, and marketing copy, images, and videos.
- Photographed & edited high-quality images for various print and digital projects.
Freelance
Social Media Manager
08.2020 - 07.2022
Job overview
- Spearheaded social media series that highlighted the brand and reached a larger audience of potential clients.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Created and managed content calendars for each platform to establish timely and brand relevant posts.
Education
University Of North Alabama (UNA)Florence, AL
Bachelor of Science from Health, Physical Education and Recreation, Health Promotion
08.2020
University Overview
GPA: 3.39
- Dean's List, Fall 2017
- Member of UNA Honors College
- Received Academic Scholarship
- Received Honors College Scholarship
Skills
- Multi-Channel Campaigns
- Social Media Strategy
- Marketing and Advertising
- Revenue Goals
- Copywriting
- Website Design
- Business Planning
Work Preference
Work Type
Full TimeLocation Preference
HybridOn-SiteImportant To Me
Company CultureWork-life balanceHealthcare benefitsPaid time off401k matchPersonal development programsFlexible work hoursTimeline
Director of Marketing
H&H Eats
08.2022 - Current
Social Media Manager
Freelance
08.2020 - 07.2022
University Of North Alabama (UNA)
Bachelor of Science from Health, Physical Education and Recreation, Health Promotion