McCrae Dunlap
Los Angeles,CA
Summary
Results-oriented account executive transitioning from entertainment and healthcare sales to the technology sector. A strong history of surpassing sales goals in orthopedic trauma and biotech, with skilled in KOL engagement, key account management, and leading cross-disciplinary teams to optimize territory performance. Proficient in CRM training and enablement across Salesforce and HubSpot, with working knowledge of Microsoft Azure, AWS and multi-cloud management platforms. Renowned for strategic thinking, exceptional communication, and innovative sales tactics that drive revenue growth and enhance client outcomes.
Overview
11
11
years of professional experience
Work History
Territory Manager (Contract Position)
NOWONDER Inc
08.2023 - 12.2025
- Surpassed all sales targets and goals, including setting sales records for KPI's such as: accounts opened and sales in the first three months in the history of the company
- Negotiated directly with HCP's, health care officials, and national hospitals
- Responsible for sales of over 200 HCPs in Los Angeles County for BioTech Pharmaceutical company NOWONDER
- Daily prospecting and pipeline management via in-person meetings, product demos, warm and cold calls
- Extensive CRM and sales training with a focus on key account management and market expansion
Orthopedic Sales Consultant
InterMed SoCal
02.2024 - 08.2025
- Co-managed InterMed SoCal’s top territory, West Los Angeles with over $5 million in total sales
- Consistently surpassed monthly and annual sales quotas, driving sustained revenue growth with increased sales by 22% YoY.
- Responsible for maintaining sales record on industry CRM of 30 hospitals and 5 device companies.
- Daily prospecting with a market expansion focus including in person demos, cold calling, market research and collaborative partnerships.
Account Executive, Production & Development
FanFare
08.2020 - 01.2023
- Generated over a dozen project sales with a minimum budget spend of $1 million, total lifetime sales approaching $20 million.
- Negotiated and sold projects to international brands such as Amazon, Apple, and Sony, surpassing sales and project quotas
- Maintained tracking data for all studios, networks, and streamers, implementing a unique and original tracking system now used by multiple companies in enertainment
- Prospecting via market growth and expansion, identifying leads and exceeding $1 million target in system growth bi-annually.
Account Manager
FanFare
06.2016 - 08.2020
- Pipeline and data management for over thirty active projects, focused on enterprising and native accounts
- Closed five multi-studio deals each having a minimum budget of $2 million
- Led discovery calls with studio, network, and creative executives
- Responsible for non-creative management including: marketing, product, and customer success teams
Executive Assistant
ICM Partners
06.2015 - 06.2016
Education
Bachelors of Science - Business Administration
University Of Southern California
Los Angeles, USA05-2015
Skills
- CRM certification for Salesforce, Hubspot, Ceribrum
- Experience and training with Oracle NetSuite and Microsoft Azure, with experience navigating ERP systems and cloud environments
- Prospecting, Lead Management, Quota Attainment
- KOL Engagement, Data-Driven Targeting
- Key Account Management, Sales Negotiation, Strategy & Execution
Timeline
Orthopedic Sales Consultant
InterMed SoCal
02.2024 - 08.2025
Territory Manager (Contract Position)
NOWONDER Inc
08.2023 - 12.2025
Account Executive, Production & Development
FanFare
08.2020 - 01.2023
Account Manager
FanFare
06.2016 - 08.2020
Executive Assistant
ICM Partners
06.2015 - 06.2016
Bachelors of Science - Business Administration
University Of Southern California