Mckayla Luck-Burns

• Manage brand execution and market growth for Bardstown Bourbon Company & Green River Distilling Co. across the North and East Texas markets.
• Led distributor relationships, programming, and execution, ensuring optimal placement, visibility, and depletion performance.
• Developed and maintained key on-premise and off-premise account partnerships, enhancing menu placements, features, and promotional activity.
• Identify new business opportunities and secure placements in high volume restaurants, bars, hotels, and retail accounts.
• Collaborated with distributor sales teams in the field, driving focus, incentives, and account penetration.
• Conduct staff trainings, consumer tastings, and brand education events to increase product knowledge and sell- through strategy.

• Developed and executed strategic sales plans to increase brand presence in key accounts, resulting in a significant market share increase within a competitive landscape.
• Managed diverse portfolio of three distinct brands, achieving sales growth in on-premise and off-premise markets in Dallas.
• Built and maintained strong relationships with a variety of accounts, securing consistent product placements and enhancing customer satisfaction.
• Led and mentored a team of demo ambassadors, providing training and support to ensure effective product demonstrations and brand representation.

Managed over 500 accounts and performed full sales cycle duties, increasing annual sales. Helped grow a start-up spirits company over 300% over a 2 year time period.

• Maintained relationships with key accounts such as Hooters, Little Woodrow's, Aramark, Levy, and many hospitality groups.
• Executed On- Premise incentives with Distributors & On- Premise accounts.
• Established menu placements with over 100 On-Premise accounts.
• Carried out Off- Premise work such as demos, tastings, and events.
• Sold products to 120 independent liquor stores.
• Maintained relationships with Chain liquor stores such as Total Wine, Specs, and Twin Liquors.
• Generated weekly and monthly reports on sales performance to provide recommendations to meet sales goals.