Meagan Montana
Berkeley,CA
Summary
Dynamic Director of Marketing with extensive experience in sales, business development, and marketing strategy. Proven track record in developing customized solutions, leading cross-functional teams, and enhancing company reputation through successful initiatives. Expert in content strategy, brand positioning, and market planning, driving continuous improvement and achieving business objectives.
Overview
11
11
years of professional experience
Work History
Director of Marketing
The Good Bean
03.2022 - 12.2023
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Led a team of marketing professionals to successfully achieve annual KPIs and business objectives.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
- Implemented data-driven strategies to optimize advertising spend, maximizing ROI across all channels.
Chief of Staff
The Good Bean
09.2020 - 03.2022
- Attended meetings to make informed business decisions, provide administrative support and evaluate progress toward goals and objectives.
- Aligned departmental goals with overall company vision, ensuring cohesive progress towards shared objectives.
- Provided comprehensive support to the CEO, enabling them to focus on critical decision-making and leadership tasks.
- Managed cross-functional teams to ensure smooth collaboration and completion of high-priority projects.
- Led crisis-management efforts during unexpected challenges; mitigating potential negative impacts on business operations.
- Facilitated productive meetings by creating well-organized agendas and ensuring clear communication of objectives.
- Amplified CEO's effectiveness by managing complex schedules and prioritizing engagements based on strategic importance.
- Drove strategic initiatives to completion, overseeing project timelines and milestones.
Director of Sales Western Region
The Good Bean
05.2018 - 09.2020
- Cultivated a culture of continuous improvement within the sales organization, fostering ongoing learning and professional growth among team members.
- Increased overall sales revenue by developing and implementing strategic sales plans for the Western Region.
- Expanded market share in the Western Region through targeted sales campaigns and effective territory management.
- Managed a diverse portfolio of key accounts across various industries in order to maximize revenue potential within the region.
- Drove consistent sales growth year-over-year by continuously refining marketing strategies based on industry trends and competitor activity.
- Optimized budget allocation for maximum ROI on sales and marketing programs, ensuring the best use of resources to achieve desired results.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Director of Business Development
The Good Bean
05.2016 - 06.2018
- Developed customized solutions tailored specifically to individual client needs, leading to an increase in repeat business engagements.
- Increased client base by developing and implementing effective business development strategies.
- Expanded product offerings to reach a more diverse customer base, boosting overall sales figures.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Enhanced company's market presence through targeted networking events and relationship building.
- Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
- Presented persuasive presentations at industry conferences showcasing company expertise, generating interest from potential new clients.
- Collaborated cross-functionally with sales, marketing, and operations teams to ensure seamless execution of business development initiatives.
- Communicated directly with customers and partners to build strong business networks and relationships.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
Sales Support Specialist
The Good Bean
01.2014 - 05.2016
- Managed customer accounts, responding to inquiries and resolving customer service issues
- Prepared and presented sales reports and customer profiles to upper management.
- Supported successful trade show participation by coordinating logistics, preparing materials, and managing booth setup.
- Assisted in the development of custom solutions for clients'' unique needs through active participation in brainstorming sessions with the sales team.
Marketing Manager
The Good Bean
10.2012 - 01.2014
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Education
Bachelor of Science - Marketing
California State University, Long Beach
Long Beach, CA05.2011
Skills
- Content Strategy
- Creative Direction
- E-commerce strategy
- Influencer Marketing
- Brand positioning
- Product marketing
- Market planning and execution
- Cross-departmental Alignment
- Marketing Strategy Development
Timeline
Director of Marketing
The Good Bean
03.2022 - 12.2023
Chief of Staff
The Good Bean
09.2020 - 03.2022
Director of Sales Western Region
The Good Bean
05.2018 - 09.2020
Director of Business Development
The Good Bean
05.2016 - 06.2018
Sales Support Specialist
The Good Bean
01.2014 - 05.2016
Marketing Manager
The Good Bean
10.2012 - 01.2014
Bachelor of Science - Marketing
California State University, Long Beach
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