Meaghan Cook
Ft Wright,KY
Summary
Experienced Marketing Professional with a demonstrated history of working in the CPG, pet care, healthcare and services industry. Skilled in Digital Marketing, Email Marketing and Business to Business Marketing. Background includes Bachelors of Science in Business in Marketing from Raj Soin College of Buisness at Wright State University.
Overview
7
7
years of professional experience
Work History
Account Supervisor
Grey
02.2022 - Current
- Assumed the role of main day-to-day contact to mid and senior-level clients and led and supported a variety of integrated work streams while helping to position the brand and client as a leader in the category.
- Acted as a client-centric contributor to project-level work, shaping the approach or presentation based on the client business and brand strategy, organizational dynamics, and agency positioning.
- Provided client service administration, including preparing client status and activity reports, attending meetings and conference calls, and compiling reports, competitor trend analysis, and logistics.
- Responded promptly to all client and internal requests.
- Continually sought ways to add value to the client-agency relationship.
- Developed strong relationships with clients across various disciplines and business areas throughout the organization including Creative, Strategy/Planning, Project Management, and Production teams and agency partners (media, PR, etc).
Senior Manager Manager, Client Services
Barefoot Proximity
08.2019 - 02.2022
- Worked seamlessly with project managers to plan and execute assigned projects
- Partnered with external media buying agency and managed day to day client operations
- Managed client communications including meetings, conference calls, status reports and contact report
- Developed creative briefs and managed in-house projects to ensure the work produced met client's needs
- Ensured work is produced on time and on budget, which included negotiation of budgets and timelines with client and internal teams
- Owned certain relationships on the client-side within the communication team
- Presented deliverables to clients including strategy, creative, analytics and additional input into financial forecasting.
Associate Account Executive
Barefoot Proximity
07.2018 - 08.2019
- Worked seamlessly with project managers to plan and execute assigned projects
- Partnered with external media buying agency and managed day to day client operations
- Managed client communications including meetings, conference calls, status reports and contact report
- Developed creative briefs and managed in-house projects to ensure the work produced met client's needs
- Ensured work is produced on time and on budget, which included negotiation of budgets and timelines with client and internal teams
- Owned certain relationships on the client-side within the communication team
- Presented deliverables to clients including strategy, creative, analytics and additional input into financial forecasting.
Assistant Marketing Manager
LexisNexis
05.2017 - 07.2018
- Partnered with Segment Director on marketing strategy for all products and strategic opportunities
- Produced buyer and end user persona and collaborated with corporate marketing, product marketing and sales to produce relevant content
- Developed and successfully executed marketing campaigns and programs that drive new customer acquisition and sell additional products to existing customers
- Created content and collateral to prepare sales team for all campaigns and programs
- Partnered across the entire organization to drive a consistent and compelling brand message.
Education
BACHELOR OF SCIENCE IN BUSINESS, MARKETING -
Wright State University
Fairborn, OH04.2017
Skills
- Client Support
- Account Management
- Campaign Management
- CRM Management
- Budgeting & Project Planning
- Creative Thinking
- Microsoft Office Suite
- Social Media Management
- Project Management
- Data Analytics & Reporting
- Time Management
- Business Development
Timeline
Account Supervisor
Grey
02.2022 - Current
Senior Manager Manager, Client Services
Barefoot Proximity
08.2019 - 02.2022
Associate Account Executive
Barefoot Proximity
07.2018 - 08.2019
Assistant Marketing Manager
LexisNexis
05.2017 - 07.2018
BACHELOR OF SCIENCE IN BUSINESS, MARKETING -
Wright State University
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