Meaghan E. Hurley
Austin,TX
Summary
Results-driven Sales Enablement and Sales Development Leader with 10+ years of experience in crafting enterprise SaaS go-to-market strategies. Specializes in developing scalable enablement programs and delivering targeted coaching that enhances pipeline and win rates. Experienced in aligning marketing, product, and sales teams to optimize performance across SMB to global accounts, with expertise in ICP realignment and territory strategy.
Overview
18
18
years of professional experience
Work History
Director, Sales Development
Ontic
Austin, TX
11.2023 - 08.2025
- Owned 90% of company pipeline generation for New Logo Enterprise motion; led cross-regional SDR strategy and performance.
- Directed ICP and territory redesign; aligned SDR motion with GTM goals; consistently over-quota performance.
- Implemented Challenger certification and revamp of discovery/qualification processes; resulting in over 90% Stage 1 to 2 conversion and 50% Stage 2 to 3 conversion.
- Designed and deployed end-to-end Sales Engagement Process; partnered with Operations and Marketing to scale enablement playbooks, measurement.
Director, Sales Development & Inside Sales
Circle Internet Financial
Remote
09.2021 - 11.2023
- Led global SDR/Inside Sales organization (team of 12 SDRs and managers) across inbound/outbound motions.
- Achieved average 120+% quota attainment; improved lead qualification velocity with updated GTM motions, adjusting frequently in the crypto market.
- Collaborated with Marketing, Product, and Operations to optimize lead routing, content, and dashboards; established governance for ongoing optimization.
Associate Director, Sales Development
Sprinklr
Austin, TX
04.2017 - 08.2021
- Managed a team of 10 SDRs; consistent leader in pipeline generation across the Western United States and the Americas.
- Instrumental in quadrupling the SDR team size over 3 years; built scalable coaching and onboarding programs.
- Launched data-driven performance metrics, enabling faster ramp times and improved forecast accuracy.
Account Manager, Customer Success
Main Street Hub
Austin, TX
09.2014 - 04.2017
- 94% revenue retention across 300+ customers; $80K in recurring revenue; demonstrated customer lifecycle enablement and cross-sell opportunities.
Assistant Banking Center Manager
Bank of America
Austin, TX
06.2007 - 09.2014
- Coached and developed numerous branches; led multi-location performance to achieve best-in-market metrics.
Education
Bachelor of Arts (B.A.) - Vocal Music Education
University of Hartford
West Hartford, CT05-2003
Skills
- Sales engagement tools (SalesLoft, Outreach, Lavender)
- Analytics and insights (Gong, Clari)
- Salesforce (SFDC) and HubSpot
- Data enrichment (ZoomInfo)
- Content management (Highspot, Seismic, Guru)
- LinkedIn Sales Navigator
- Google Workspace (G Suite)
Certifications and Awards
- MEDDPICC Certified
- Challenger Fundamentals - Sales Coaching Certified
- FY2025 President's Club (Ontic)
- FY2021 SDR Director of the Year (Sprinklr)
- FY2021 President's Club (Sprinklr)
- Reverence for Local Business Award (2016, Main Street Hub)
References
Available upon request
Timeline
Director, Sales Development
Ontic
11.2023 - 08.2025
Director, Sales Development & Inside Sales
Circle Internet Financial
09.2021 - 11.2023
Associate Director, Sales Development
Sprinklr
04.2017 - 08.2021
Account Manager, Customer Success
Main Street Hub
09.2014 - 04.2017
Assistant Banking Center Manager
Bank of America
06.2007 - 09.2014
Bachelor of Arts (B.A.) - Vocal Music Education
University of Hartford