Meg Greco
Pewaukee,WI
Summary
Reliable Manager demonstrating high level of ownership and initiative. Possessing exceptional work ethic and desire to go above and beyond to exceed company expectations. Successful in fast-paced, deadline-driven environments to manage goals and team development. Known for leveraging analytical thinking and creativity to solve problems and deliver high-impact solutions in fast-paced environments. Thrives under pressure and consistently earns high marks for work quality.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Licensed Ecommerce Manager
Harley-Davison Motor Company
2021.06 - Current
- Grew business 248%, or over $11M in 3 years, through strategic partnerships, optimizing current assortments with licensee partners, and developing a wholistic strategy through marketing collaboration, online merchandising, and the product development team
- Negotiate licensing agreements with new licensee partners, successfully onboarded/launched 15 new licensees to the global portfolio
- Own the global portfolio for our licensed ecommerce business
- Define the ecommerce merchandising strategy and tactics to meet the business objectives based on sales trends and analysis
- Manage the overall product life cycle of roughly 5K+ SKUs through maximizing our markdown strategy to ensure we don’t erode margin
- Partner with our EMEA and AP counterparts to help manage their portfolio and grow their business through our current licensed partnerships.
Product Manager
Direct Supply
2018.12 - 2021.03
- Developed and define strategic plans for category, including growth strategies, annual budget, marketing priorities and product portfolio roadmap
- Delivered those same business results, monitored performance, recommended and implemented course correction actions as needed
- Built KPI’s for key product programs to gauge success during the year
- Ensured new products are successfully managed and launched within the Stage-Gate process on time, on budget, and in scope in conjunction with the project manager
- Established pricing structure for category while driving overall gross profit and revenue
- Leveraged market data and voice of customer to articulate trends analysis and drove actionable insights
- Developed marketing strategies to communicate new product introductions that supported the sales organization to exceed budget
- Worked closely with supplier partners to get the most competitive costing
- Conducted market research and competitive analysis from numerous sources including online, journals/magazines, industry data, and manufacturer partners.
Senior Supply Planner, New Initiatives Manager
2017.07 - 2018.12
- Managed brewery production through capacity planning and future demand forecasts
- Worked cross functionally with product teams, customer service, craft and innovation team, 10th and Blake partners, transportation, and the demand and supply team to ensure all parties are aware of all of the moving pieces as 10th Street looks to quadruple in size
- Developed new processes to manage overall production, capacity, and communication plan
- Created inventory flow tool that allowed one to track inventory, shipments, and production
- Managed a Supply Planner overseeing the production at Chippewa Falls
- Reduced overall inbound IPTs into MKE Brewery by 5% and continue to push this to increase this number even further.
Make to Stock Initiative
2017.07 - 2018.05
- Developed and managed new strategies around inventory management & additional working inventory
- Built programs to recognize change and challenges, reporting of results, communication etc
- Created weekly and monthly scorecards to track effectiveness of inventory strategy deployed
- Worked as part of a team of regional players who are responsible for in season management of the deployed initiatives within their respective geographies
- Created contingency plans to offset any liabilities, specific to global rollout of BP&S (Business Process & Systems)
- Supported the production team within each of the breweries on implementation of the strategy
- Drove a 24% reduction in OOS (Out of Stocks) for the Q1 YOY timeframe.
Global Supply, Manager
Harley-Davidson Motor Company
2017.01 - 2017.07
- Managed global inventory at our international DC’s in Singapore, Belgium and Tokyo
- Delivered on inventory volume, sales and profitability objectives by category of business and region
- Led supply planning within product lines while proactively resolving issues that may result in supply disruptions
- Executed supply plans in order to meet on time delivery and cash flow targets, while meeting customer requirements
- Worked closely with the Demand Planning team to meet customer promotions and turn volume
- Collaborated with customers and colleagues within supply chain, sales, marketing, channel and purchasing.
Assortment, Demand & Marketing Planner
Harley-Davidson Motor Company
2014.11 - 2017.01
- Established the Featured Product Direct Mail Program
- Selected product for monthly marketing mailers, weekly email blasts, in-store advertising promotions as well as dealer facing quarterly Retail Success Guides
- Created first Holiday Ecommerce promotional activity for General Merchandise: #12DaysofBadness
- Product selection was for HD.com, Instagram and Facebook
- Drove an additional $100K through this promotion
- Assisted in selecting product for blogs and worked with influencers to promote the new product launches
- Communicated voice of customer and market insights to help develop best practices
- Responsible for developing the assortment and portfolio mix that met North America’s regional financial ($200M) and inventory plans
- Developed and maintained retail and wholesale forecasting unit plans for key items/categories
- Provided assortment planning guidance to allow for penetration by product category based on top line revenue targets
- Analyzed, updated and re-projected future demand by SKU based on product development insights, historical trend analysis, marketing campaigns and inventory availability
- Managed ongoing demand and inventory needs across the business, specifically on key replenishment programs
- Established assortment differentiation strategies to promote buy recommendations based on market clusters and dealer retail store size to achieve dealer financial goals including: sales, GM, GMROI, turn and open-to-buy
- Optimized resource allocation by using statistical models to forecast future demand
- Collaborated with Marketing, Inventory Management, Retail Execution Group, Supply Chain as well as GM Channel Team
- Drove NA sales in 2015, first time in 5 years we have had positive comp over prior year.
Planner, Manager
The Bon-Ton Stores, Inc.
2013.03 - 2014.11
- Managed inventory investment in 11 departments to capitalize on productivity in order to attain planned sales, GM $/%, turn and GMROI - $95M annual sales volume and top department largest in all of Sportswear
- Monitored online images/content to ensure copy and pricing was correct due to promotional activity and changes
- Set online marketing activities and made sure Banners and product placement was correct
- Worked to ensure new product launches and best sellers held prime locations online to drive top sales
- Implemented a new product strategy to re-align denim across stores to maximize sales, reduce excess inventory, and to align more with the voice of the customer
- Developed new pricing strategies across all vendors, including markdowns, vendor allowances, and chargebacks to ensure pricing was competitive while holding our GM% to our planned target
- Re-projected monthly sales and markdowns based on trends, inventory levels and promotions
- Managed and developed a team of Assistant/Associate Planners to support merchandise strategies and achieve department and company objectives.
Asst. Planner & Associate Planner
The Bon-Ton Stores, Inc.
2011.03 - 2013.03
Demand Planner
Lamplight, Inc. – Division of W.C. Bradley Co.
2009.10 - 2011.03
Account Executive
InfoSoft Group
2008.11 - 2009.10
Merchandise Analyst (Men’s Dress/Casual Shoes)
Kohl’s Corporate
2006.08 - 2008.11
Assistant Store Manager, Business Management Intern, Photo Specialist
Walgreen’s
2000.06 - 2006.07
Education
University of Wisconsin – Madison
01.2006
Skills
- Strategic Planning
- Business Development
- Complex Problem-Solving
- Negotiation
- Business Planning
- Product Management
- Team Leadership
- Analytical Skills
- Decision-Making
Certification
- MLT/Instructing Technologies, 2010
- Excel 2007 Mastery, 2010
- Excel 2007 Advanced, 2010
- Excel 2007 Pivot Tables, 2010
Timeline
Licensed Ecommerce Manager
Harley-Davison Motor Company
2021.06 - Current
Product Manager
Direct Supply
2018.12 - 2021.03
Senior Supply Planner, New Initiatives Manager
2017.07 - 2018.12
Make to Stock Initiative
2017.07 - 2018.05
Global Supply, Manager
Harley-Davidson Motor Company
2017.01 - 2017.07
Assortment, Demand & Marketing Planner
Harley-Davidson Motor Company
2014.11 - 2017.01
Planner, Manager
The Bon-Ton Stores, Inc.
2013.03 - 2014.11
Asst. Planner & Associate Planner
The Bon-Ton Stores, Inc.
2011.03 - 2013.03
Demand Planner
Lamplight, Inc. – Division of W.C. Bradley Co.
2009.10 - 2011.03
Account Executive
InfoSoft Group
2008.11 - 2009.10
Merchandise Analyst (Men’s Dress/Casual Shoes)
Kohl’s Corporate
2006.08 - 2008.11
Assistant Store Manager, Business Management Intern, Photo Specialist
Walgreen’s
2000.06 - 2006.07
University of Wisconsin – Madison
- MLT/Instructing Technologies, 2010
- Excel 2007 Mastery, 2010
- Excel 2007 Advanced, 2010
- Excel 2007 Pivot Tables, 2010
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