Summary
Overview
Work History
Education
Skills
Timeline
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Megan Anes

Caledonia,Michigan

Summary

Experienced marketing professional with 17 years at Marketlab, specializing in trade shows, customer experience, and data integrity. Proven track record in executing marketing strategies, maintaining data accuracy, and enhancing customer satisfaction. Passionate about delivering impactful results and driving business growth.

Overview

17
17
years of professional experience

Work History

Trade Show Event Lead

Marketlab
01.2024 - 10.2024
  • Developed and maintained a comprehensive annual trade show plan for 25 events, ensuring alignment with company standards and processes.
  • Oversaw strategic pre-planning coordination to ensure seamless execution of events.
  • Ensured smooth setup and teardown processes by creating clear guidelines for exhibitors to follow on-site at each event location.
  • Maximized lead generation by implementing innovative attendee engagement strategies throughout the event lifecycle.
  • Conducted thorough post-show activities, including analysis and reporting to measure success and identify areas for improvement.

Marketing Coordinator

Marketlab
12.2014 - 10.2024
  • Execute the circulation mail plan, ensuring the successful and punctual delivery of marketing materials, encompassing approximately 10 million copies.
  • Collaborated with external companies to optimize catalog printing, tracking, and data efficiency.
  • Responsible for maintaining the accuracy and integrity of customer data files.
  • Play a pivotal role in facilitating the seamless integration of new acquisition data into existing systems and processes, promoting efficient and accurate data transfer.
  • Generate comprehensive marketing reports.
  • Manage catalog inventory, overseeing processing and dispatch of inquiries and requests.

Customer Experience Specialist

Marketlab
10.2009 - 12.2018
  • Responded to a high volume of incoming calls, utilizing listening and communication skills to identify customer needs, build relationships, and provide exceptional service through order placement and quotes.
  • Worked with sales, logistics, and product development teams to meet customer demands through competitive pricing and effective service delivery.
  • Created a knowledge base for staff to access company information and troubleshooting guides, improving resolution times and overall service efficiency.
  • Maintained in-depth knowledge of company products and services to resolve customer issues effectively and monitor feedback to enhance offerings.

Customer Development Specialist

Marketlab
10.2007 - 10.2009
  • Effectively communicated product features, benefits, and value propositions to clients, driving increased sales and customer satisfaction while consistently closing enough quotes to meet monthly sales targets and earn bonuses.
  • Skillfully sourced products, maintaining a diverse and competitive product catalog to cater to a wide range of customer requirements.
  • Efficiently prepared and delivered quotes for customers, demonstrating a strong understanding of product offerings and pricing structures to effectively meet client needs and contribute to sales goals.
  • Utilized CRM tools to track customer interactions, manage leads, and pull data, ensuring accurate records and enhancing follow-up strategies.

Education

Bachelor of Arts - Communications

Western Michigan University
Kalamazoo, MI
01-2006

Skills

  • Logistics Management
  • Streamline Business Processeses
  • Event Budgeting
  • Strategic Planning
  • Vendor Relations
  • Data Management
  • Lead Generation
  • CRM & Excel Proficiency

Timeline

Trade Show Event Lead

Marketlab
01.2024 - 10.2024

Marketing Coordinator

Marketlab
12.2014 - 10.2024

Customer Experience Specialist

Marketlab
10.2009 - 12.2018

Customer Development Specialist

Marketlab
10.2007 - 10.2009

Bachelor of Arts - Communications

Western Michigan University

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Megan Anes