Megan Boucher
Oak Creek,WI
Summary
Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, graphic design & event planning.
Overview
11
11
years of professional experience
Work History
Marketing Director
Global Restaurant Systems
Milwaukee, WI
03.2019 - Current
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics for 6 pub locations.
- Created content and promotional materials to drive engagement and conversions.
- Created and managed social media campaigns to increase brand engagement.
- Managed administrative logistics of events planning, event booking, and event promotions for 6 locations.
- Developed creative design for print materials, banners and signs.
- Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
Marketing & Graphic Design
Wild Planet Hospitality
Milwaukee, WI
08.2014 - 03.2019
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Assisted in development and implementation of new menus to offer variety and options to customers.
- Developed unique events and special promotions to drive sales.
- Coordinated with catering staff to deliver food services for special events and functions.
New Media & Marketing Manager
SURG Restaurant Group
Milwaukee, WI
10.2012 - 01.2014
- Handled external communications with media and public relations professionals.
- Bought advertising space in newspapers and magazines.
- Worked with marketing department to create targeted advertising strategies for key customer demographics.
- Worked with art directors to create dynamic websites.
Education
Bachelor of Science - Marketing
Ball State University
Muncie, IN05.2010
Skills
- Brand Development
- Market Planning and Execution
- Social Media Campaign
- Direct Email Campaigns
- Content Creation
- Adobe Systems Adobe Photoshop Lightroom
- Banquet Event Orders (BEOs)
Timeline
Marketing Director
Global Restaurant Systems
03.2019 - Current
Marketing & Graphic Design
Wild Planet Hospitality
08.2014 - 03.2019
New Media & Marketing Manager
SURG Restaurant Group
10.2012 - 01.2014
Bachelor of Science - Marketing
Ball State University