Megan Encarnacion
Reading,PA
Summary
Highly organized and self-motivated digital marketing professional with 9+ years experience in project management, team development and process improvement. Skilled in developing and implementing strategies to increase efficiency and performance. Passionate about driving business growth and creating a positive work environment.
Overview
9
9
years of professional experience
Work History
Director, Paid Social
AbelsonTaylor Group
02.2024 - Current
- Establish departmental performance goals and provided feedback for underperforming areas.
- Increase company revenue by streamlining processes and implementing cost-saving measures.
- Manage budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Train and guide team members to maintain high productivity and performance metrics.
Associate Director, Paid Social
AbelsonTaylor Group
08.2022 - 02.2024
- Built out Paid Social as a department/offering for the agency, bringing in $500K+ in net revenue in first year
- Develop and execute paid social strategies across HCP and patient audiences for 10+ client accounts, mainly on Meta
- Establish relationships with a multitude of 3rd party data providers, including Liveramp, to implement precise audience targeting & segmentation
- Effectively manage annual budgets across book of business, totaling $4MM+
- Establish documentation and processes to organize internal communication which translated into increased efficiency in client work
- Work closely with the Finance team to create a billing model that can be utilized across multiple channels
- Contribute to new business pitches by showcasing paid social offerings
- Manage and oversee one direct report
Supervisor, Paid Social
CMI Media Group
06.2019 - 08.2022
- Develop & execute paid social strategies across multiple platforms (Facebook, Instagram, X, LinkedIn, TikTok) for both HCP and patient audiences
- Effectively manage annual budgets of $2MM+ for 1 client account
- Craft insights & present reports to clients on monthly/quarterly basis
- Lead all client communications (email, status meetings, QBRs, etc.)
- Assist in social listening efforts and presentations
- Manage and oversee two direct reports.
Social Media Buyer
Penn Entertainment, Inc.
02.2017 - 06.2019
- Manage social media advertising/budgets, mainly on Meta, for a national enterprise of 35+ casinos
- Campaigns were comprised of brand awareness for casino promotions, ticket sales for concerts/events, and driving hotel reservations
- Analyze campaign performance on a weekly/monthly/quarterly basis to share with clients
- Present social media best practices to marketing leadership across the enterprise to educate and inform marketing efforts.
Social Media Manager
Fetch Pet Insurance
05.2015 - 02.2017
- Curate a high volume of organic content for distribution across Fetch's owned social media channels (Meta, LinkedIn, Pinterest, X)
- Grow, shape and respond to online conversations at scale (reputation management)
- Craft A/B tests to glean learnings about what was driving conversions on social.
Education
Bachelor of Arts - Communication Arts & Sciences
The Pennsylvania State University (Berks Campus)
Reading, PA05.2015
Skills
- Social Media Strategy
- Content Creation
- Copywriting/Proofreading
- Google Analytics
- A/B Testing
- Budget Management
- Omnichannel Marketing Strategy
- QA
- Project Management
- Storytelling
Timeline
Director, Paid Social
AbelsonTaylor Group
02.2024 - Current
Associate Director, Paid Social
AbelsonTaylor Group
08.2022 - 02.2024
Supervisor, Paid Social
CMI Media Group
06.2019 - 08.2022
Social Media Buyer
Penn Entertainment, Inc.
02.2017 - 06.2019
Social Media Manager
Fetch Pet Insurance
05.2015 - 02.2017
Bachelor of Arts - Communication Arts & Sciences
The Pennsylvania State University (Berks Campus)