Summary
Work History
Education
Skills
Timeline
Generic

Megan Gawlak

Hoboken,NJ

Summary

Senior National Sales Account Executive with a proven track record of exceeding revenue targets and building strong relationships with Fortune 750 companies and client direct brands. Skilled in managing all aspects of the sales process, from identifying and developing new business opportunities to closing add-on and incremental business. Excels in developing customized strategic marketing and advertising solutions for clients based on individual KPI’s, brand goals and budgets.

Work History

Senior National Account Executive

Intersection
  • Oversees a team of 3, including account managers and sales coordinators, responsible for managing a dedicated client book with a focus on Fortune 750 companies and national agency relationships
  • Owns the full sales cycle, from prospecting to close
  • This includes identifying and developing new business leads, closing add-on and incremental business, and servicing an existing book by determining client needs, and proposing compelling customized programs catered to each client’s goals, budgets and KPI’s
  • Builds and manages a qualified sales funnel of opportunities, working closely with brand, strategy and buying teams to continuously educate and sell Intersection products and solutions
  • Consistently exceeds quarterly and annual revenue targets through the development, advancement, and closure of partnerships and execution of new businesses
  • Delivers impactful sales presentations that educate prospective customers on Intersection's value proposition, roadmap, and partnership opportunities
  • Collaborates with cross-functional teams from ideation to execution, to ensure client partnerships are successfully executed from start to finish
  • Develops and implements strategic marketing and advertising solutions for clients
  • Maintains robust pipeline and accurately forecasts against goals utilizing Salesforce in real time
  • Builds and maintains relationships with all key decision makers at client direct and agency levels
  • Manages high volume of outbound contacts to uncover qualified sales opportunities
  • Led a team to achieve a $15,000,000 annual budget with 20%-100% growth targets YOY
  • Develops and maintains strong relationships with clients, ensuring that their needs and goals were met through the delivery of high-quality work

National Account Executive

  • Responsible for overseeing and growing relationships/revenue with a book consisting of national agencies and client direct contacts
  • Brought onto a struggling book in April 2021, with only 15k booked against it for the remainder of the year, and turned it around for 12mm in 2021 revenue

Senior SMB Account Executive

  • Responsible for developing a book of small to medium size agencies, and growing revenue YOY
  • Identified new business opportunities: client & agency, and managed full sales cycle from prospecting to close
  • Spearheaded mobile sales efforts, and acted as training resource across SMB team

SMB Account Executive

  • Built a 3mm book of local clients based business via cold call and networking
  • Responsible for all aspects of sales process, including identifying new leads/prospects, initial outreach, setting meetings, presenting/consulting, and executing solution based ad campaigns for local and regional SMB partners
  • Built and maintained relationships with clients and agencies to drive business growth
  • Created and presented customized advertising solutions to small business owners

Sales Coordinator

  • Spearheaded research and development in adapting Quattro program to specific needs of the company in all markets
  • Implemented and maintained a more efficient charting system, resulting in improved turnover time and interdepartmental consolidation of information
  • Responsible for designing and executing a more efficient campaign tracking system, based on market specific needs, resulting in optimization of campaign execution
  • Responsible for contract allocation breakout and processing
  • Compiles revenue reports for the NJ office, integral in budget planning and establishing sales goals
  • Campaign maintenance: communicated daily with clients, agencies and vendors to ensure efficiency of the sales process
  • Interdepartmental liaison
  • Oversaw Contract Development and Management: creates client-goal catered media plans and oversees through completion
  • Trafficking of all necessary materials and documentation, including specs and artwork, and troubleshooting issues to ensure timely execution
  • Created reporting templates for tracking over $18M sales budget for entire NJ office and individual sales budgets, for top three account executives, to ensure quotas are met
  • Compiled full, local competitive spend reports using various industry references
  • Point person for generating of the NJ Market competitive report, for companywide reference and application
  • Collaborated with charting and operations departments to generate full campaign completion reports and promo summaries directly resulting in increase in renewal rate
  • Developed strategic, targeted sales presentations that directly contributed to increased revenue
  • Incorporated Scarborough research into demographic profiles to highlight consumer tendencies
  • Generated geographically targeted maps that overlaid client markets with local media coverage
  • Collected and evaluated data to optimize efficiency of sales process and client satisfaction
  • Training of new coordinators

Education

Bachelor of Arts - English & Business Administration

Drew University
Madison
05.2008

Skills

  • Strong leadership and team management skills
  • Proven track record of exceeding sales targets
  • Excellent communication and presentation skills
  • Strong problem-solving and decision-making abilities
  • Proficient in Salesforce and other sales and marketing software
  • Highly organized and detail-oriented
  • Ability to work well under pressure and meet tight deadlines
  • Experience working in a fast-paced and dynamic environment
  • Sales and business development
  • Contract negotiation
  • Budget management
  • Customer relationship management
  • Campaign creation and execution
  • Microsoft Office suite
  • Adobe Creative Suite

Timeline

Senior National Account Executive

Intersection

National Account Executive

Senior SMB Account Executive

SMB Account Executive

Sales Coordinator

Bachelor of Arts - English & Business Administration

Drew University
Megan Gawlak