Megan Greenup
Saint Louis
Summary
Experienced with crafting and executing comprehensive marketing strategies that align with business goals. Utilizes data-driven insights and creative approaches to drive brand recognition and customer engagement. Track record of leading cross-functional teams to deliver successful marketing campaigns and achieve measurable results.
Overview
5
5
years of professional experience
Work History
Fractional Marketing Director
Builder Interest Group LLC
01.2024 - Current
- Optimized digital marketing campaigns by utilizing data analytics and customer insights.
- Drove content marketing initiatives to establish thought leadership and attract new customers.
- Spearheaded market research efforts to align brand development with consumer expectations.
- Developed comprehensive marketing strategies by analyzing market trends and consumer demographics.
Assistant Volleyball Coach
Alma College
08.2023 - Current
- Created positive and encouraging environment to motivate athletes to give best efforts.
- Provided guidance and mentorship to volleyball athletes to help reach full potential.
- Developed and implemented useful and progressive training plans to improve skills of athletes of all ages and abilities.
- Developed graphics and visual content for social media campaigns.
Social Media Manager
Lou And You Salon
04.2023 - Current
- Fostered positive relationships with key business journalists in national and trade publications.
- Conducted media training for company executives and business leaders.
- Wrote engaging and successful press releases to control information and public opinion.
Sales and Marketing Intern
Avalon & Tahoe Pontoon Manufacturer
05.2021 - 12.2022
- Demonstrated willingness and interest in learning new tasks and skills.
- Gathered market data, import and export analysis and trends.
- Supported marketing team in creation and implementation of marketing campaigns.
- Managed customer expectations and helped navigate sales processes.
Community Outreach Coordinator Intern
Katie Tobias State Farm
09.2019 - 05.2021
- Networked with local organizations, leaders and consumers, resulting in establishment of new and lasting partnerships and relationships.
- Conducted community workshops to promote different programs and educate public on available services.
- Wrote content for newsletters, social media pages and informational packets.
- Acted as main point of contact between management, clinical staffs and external community.
Education
Bachelor of Arts - New Media Studies - Digital Marketing
Alma College
Alma, MI04.2023
Skills
- Social Media Management
- Customer Complaint Resolution
- Adobe Systems
- Marketing campaign development
- Analytics and SEO
Timeline
Fractional Marketing Director
Builder Interest Group LLC
01.2024 - Current
Assistant Volleyball Coach
Alma College
08.2023 - Current
Social Media Manager
Lou And You Salon
04.2023 - Current
Sales and Marketing Intern
Avalon & Tahoe Pontoon Manufacturer
05.2021 - 12.2022
Community Outreach Coordinator Intern
Katie Tobias State Farm
09.2019 - 05.2021
Bachelor of Arts - New Media Studies - Digital Marketing
Alma College
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