Megan Hernandez

• Lead the development and management of strategic partnerships with external organizations to drive growth.
• Evaluate new partnership models in new and emerging markets aligning efforts to maximize mutual success
• Built a team focused on developing strategic partnerships with pharmaceutical advertising agencies, positioning them as a sales channel for epocrates.
• Collaborate with internal cross functional teams to negotiate and structure agreements that drive growth.
• Monitor partnership performance and ensure alignment with strategic objectives.
• Develop strategies to deepen collaboration and grow revenue streams through these partnerships
• Lead competitive intelligence efforts to analyze market trends, assess competitors, and identify growth opportunities.

Account: Procter & Gamble

•Primary manager of the integrated media plan and lead project management and cross-media integration to ensure delivery on the client's marketing and media objectives.
•Prepare and present communication plans and media recommendations including objectives, strategy, rationale, and execution.
•Primary point of contact for client's stewardship requests and strategic development.
•Strong working relationship with partner agencies delivering a seamless communication process.
•Nurture a collaborative working relationship with all implementation teams, ensuring they fully understand brand's communication objectives and strategies.
•Firm grasp of both strategic and functional media knowledge.
•Oversee and manage planners and day-to-day operation of all media activity.

• Manage a multi-million offline media budget
• Plan and maintain all National offline advertising including print, radio, direct mail and outdoor.
• Plan, purchase and execute all media in local targeted markets, utilizing online and offline channels.
• Develop and execute multiple media plans tailored to the various products and target locations.
• Manage analytics and reporting for various campaigns utilizing insights to make optimization recommendations.
• Cross-functional collaboration with multiple advertising agencies, vendors and graphic designers.
• Maintain strong working relationships across the organization, including sales, content and legal