Summary
Overview
Work History
Education
Skills
CERTIFICATIONS
VOLUNTEERING
References
Timeline
Generic

Megan McNeill

New Orleans,LA

Summary

Accomplished Brand Strategy Director with proven expertise in brand positioning, product marketing, and visual identity design. Known for leading successful rebranding projects and cross-functional collaboration that drives market impact and brand visibility.

Overview

16
16
years of professional experience

Work History

Brand Strategy Director

The Vault Collective
New Orleans, LA
03.2022 - 08.2025
  • Directed brand and product marketing strategy for local and national organizations, spanning technology, higher education, and economic development.
  • Led full-scale rebrands, guiding research, positioning, visual identity, messaging, and website redesigns to unify and elevate brand presence.
  • Partnered with product teams to rebuild product marketing frameworks, refining value propositions and creating scalable messaging architectures that improved internal alignment and external clarity.
  • Managed cross-functional teams and vendors to deliver cohesive, integrated campaigns, improving visibility, engagement, and lead generation.

Owner/Consultant

Megan McNeill Marketing
New Orleans, LA
01.2021 - 03.2022
  • Delivered brand positioning, messaging strategy, and copywriting/content development for clients across industries including healthcare, financial services, and real estate.
  • Collaborated with designers to evolve visual identities and improve brand cohesion.

Marketing Director

The Domain Companies
New Orleans, LA
01.2015 - 12.2020
  • Directed corporate and property-level marketing for a national real estate portfolio, managing $1M+ annual budgets, external agencies, and an internal team.
  • Oversaw brand and digital transformations, including website redesigns, media and social campaigns, content creation, and PR initiatives that elevated portfolio visibility and accelerated lease-ups.
  • Built scalable marketing systems and reporting processes to measure impact and optimize spend across dozens of properties.

Account Manager

Velocity Agency
New Orleans, LA
02.2014 - 01.2015
  • Managed multi-channel marketing campaigns, guided brand strategy, and delivered copy and creative for digital and print assets to support client growth goals.

Marketing Coordinator

OpenView Venture Partners
Boston, MA
04.2012 - 09.2013
  • Advanced content marketing programs for a venture capital firm, doubling monthly web traffic and growing social reach by 70%.
  • Led influencer outreach and coached the team on Agile project management for improved collaboration and execution.

Marketing Coordinator

Partners HealthCare
Boston, MA
05.2009 - 04.2012
  • Managed content strategy and execution for newsletters, blogs, and social channels, strengthening relationships with international partners and stakeholders.

Education

Bachelor of Arts - Writing Literature & Publishing

Emerson College
Boston, MA
05-2009

Skills

  • Brand strategy
  • Product marketing
  • Market research
  • Visual identity design
  • Content development
  • Digital marketing
  • Team leadership
  • Effective communication

CERTIFICATIONS

Economic Development Ambassador

New Orleans Business Alliance, 01/2018

 

Certified Scrum Master

Scrum Inc., 01/2012

VOLUNTEERING

Chair of IPNO’s Advocates

Innocence Project New Orleans, 01/2019 - 03/2024

Directed a group of local leaders in community fundraising and advocacy efforts that benefit Innocence Project New Orleans.

 

Board Member

New Orleans Chamber of Commerce, 10/2019 - 05/2021

Served on the Chamber's board of directors, attending meetings and acting as a business community ambassador.

References

References available upon request.

Timeline

Brand Strategy Director

The Vault Collective
03.2022 - 08.2025

Owner/Consultant

Megan McNeill Marketing
01.2021 - 03.2022

Marketing Director

The Domain Companies
01.2015 - 12.2020

Account Manager

Velocity Agency
02.2014 - 01.2015

Marketing Coordinator

OpenView Venture Partners
04.2012 - 09.2013

Marketing Coordinator

Partners HealthCare
05.2009 - 04.2012

Bachelor of Arts - Writing Literature & Publishing

Emerson College

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