Megan Moncrief
St. Petersburg,Florida
Summary
Passionate Insurtech leader with over a decade of experience building and scaling businesses across various insurance lines. Data-driven decision maker, uniquely skilled in marketing strategy, business operations, product development and partner relations. Collaborative teammate, dedicated to fostering a motivated team of talented individuals to achieve business goals.
Overview
12
12
years of professional experience
Work History
General Manager of Insurance
Forbes Advisor
Remote
07.2023 - 12.2025
- Own the insurance P&L, including auto, business, health, home, life, pet, renters and travel insurance lines.
- Profitably scaled insurance business to over $80MM in annual revenue (2025).
- Led high performing cross-functional team (30+) to meet operational goals, including analytics, business development, marketing, operations and product.
- Built and launched industry-leading insurance marketplaces in the travel, pet, auto and home verticals.
- Analyzed performance metrics and market trends to guide strategic decision making.
- Drove business growth while leading operations and strategic vision.
- Oversaw budget, forecasting, and financial reporting.
- Cultivated long-lasting client relationships using strong communication skills.
- Fostered positive team culture of continuous improvement, collaboration and autonomy.
President and CMO
Squaremouth
Remote
10.2013 - 07.2023
- Executive responsible for marketing strategy and business operations, achieving a successful exit at 12x EBITDA.
- Oversaw integrated teams ensuring a cohesive strategy between marketing, customer service, product, and claims departments.
- Developed and executed marketing strategies including SEO, SEM, UX and PR.
- Spearheaded media affiliate program and fostered key partner relationships yielding 2x revenue growth.
- Established KPIs and and analyzed metrics to guide the implementation of marketing efforts, UX and product changes, and conversion improvements.
Education
Bachelor of Science - Communications, Mass Media Studies
Florida State University
Tallahassee, FLSkills
- Revenue and profit growth
- Marketing strategy
- Business development
- Product development
- Organizational leadership
- Strategic visioning
- Operations oversight
- Business analysis
- User experience
- Partnership development
Timeline
General Manager of Insurance
Forbes Advisor
07.2023 - 12.2025
President and CMO
Squaremouth
10.2013 - 07.2023
Bachelor of Science - Communications, Mass Media Studies
Florida State University