Lead comprehensive channel marketing strategy for Kaseya, developing and executing integrated go-to-market programs that drive partner engagement, pipeline growth, and revenue acceleration across North American channel ecosystem.
Serve as strategic connector between Sales, Marketing, and Product teams to align channel initiatives with business objectives and ensure seamless partner experience across all touchpoints.
Spearheaded Partner Portal transformation project, collaborating cross-functionally to enhance UX/UI, improve partner satisfaction scores, and increase platform adoption and engagement metrics.
Developed and executed multi-channel lead generation campaigns and partner incentive programs that accelerated partner-driven revenue and strengthened channel pipeline.
Created comprehensive partner enablement toolkit including sales playbooks, competitive battlecards, solution briefs, and co-branded marketing collateral to empower partner sales teams.
Orchestrated regular partner training sessions, webinars, and certification programs to enhance product knowledge, competitive positioning, and sales effectiveness across the channel.
Analyzed market trends, competitive intelligence, and channel performance data to optimize strategies and maximize ROI on marketing investments.
Built and maintained strategic relationships with key channel partners, serving as trusted advisor to drive mutual business growth and long-term partner success.
STRATEGIC SOFTWARE CONSULTANT
Connection, Inc.
Merrimack, NH
06.2021 - 10.2022
Enhanced software optimization processes and conducted internal enablement training programs, collaborating with cross-functional teams to improve service delivery and customer outcomes.
Partnered with development teams on online assessment tools and maintained documentation to ensure sales teams had accurate, current resources for customer engagements.
Conducted strategic onsite customer visits to align technology solutions with business objectives and strengthen customer relationships.
TECHNOLOGY SOLUTIONS CONSULTANT
Connection, Inc.
Merrimack, NH
06.2019 - 06.2021
Advised enterprise clients on strategic technology investments using proprietary assessment methodology, delivering data-driven recommendations that optimized costs and maximized value realization.
Coached client teams and internal sales organizations through complex contract negotiations, renewals, and procurement processes.
Contributed to development of marketing materials and sales enablement content for Center of Excellence practice, supporting go-to-market efforts.
SENIOR ENTERPRISE SOLUTIONS SPECIALIST
Connection, Inc.
Portsmouth, NH
01.2016 - 06.2021
Managed comprehensive account relationships for 200+ enterprise customers with complex licensing agreements, ensuring exceptional service delivery and high retention rates.
Provided strategic guidance to Account Managers on customer acquisition and retention strategies, employing consultative approach to consistently exceed revenue targets.
Developed strategic investment roadmaps that delivered clarity, cost optimization, and value maximization for customers while driving business growth.
Achieved over 100% to quota performance in both 2017 and 2018, earning senior-level promotion and multiple sales excellence awards.
Created weekly internal newsletter to drive sales team engagement, knowledge sharing, and competitive intelligence across the organization.
ENTERPRISE SOLUTIONS COORDINATOR
Connection, Inc.
Portsmouth, NH
10.2012 - 01.2016
Supported enterprise account teams in managing customer relationships, maintaining licensing agreements, tracking renewal milestones, and administering online portals to ensure operational excellence.
INSIDE ACCOUNT MANAGER
Connection, Inc.
Merrimack, NH
07.2011 - 10.2012
Generated new business through strategic prospecting, relationship development, and consultative selling of technology solutions to 100+ customers.