Meghan Puhr
Los Angeles,CA
Summary
Creative Director with over a decade of experience leading and transforming global brands through strategic acumen and artistic vision. Expert in integrated marketing, creative direction, and brand strategy, with a track record of elevating brands through innovative campaigns and activations. Passionate about driving impactful storytelling
and mentoring diverse creative teams to achieve business results.
Overview
13
13
years of professional experience
Work History
Founder & Creative Director
L'Air Studios
Los Angeles, CA
08.2023 - Current
- Owner of a creative communications studio specializing in brand development and strategic execution.
- Amazon Web Services developed a 360 campaign and brand architecture for Amazon Q—their generative AI software for businesses and developers.
- Vail Resorts: Brand architecture and 360 winter campaign for Okemo Resort.
- The Boeing Company: Led research, storytelling, and editorial direction on key safety initiatives, including a docuseries.
Interim Creative Director
Thrive Causemetics
Los Angeles, CA
09.2023 - 03.2024
- Refreshed brand identity, and crafted a brand messaging architecture.
- Partnered closely with the Brand Marketing, Growth, and ECOM teams to develop creative work against KPIs.
- Spearheaded inaugural collaboration initiative with Marvel Studios.
- Managed and mentored a team of six interdisciplinary creatives.
- Oversaw the development of visual design, copywriting, and campaign content.
Creative Director
Beautycounter
Santa Monica, CA
12.2021 - 08.2023
- Led and mentored a team of 18 to 33 multidisciplinary creatives (10 direct reports).
- Pioneered data-driven marketing campaigns and content, elevating brand awareness, customer acquisition, and conversion KPIs.
- Drove the visual merchandising efforts for Beautycounter's launch at Ulta Beauty, propelling the brand to become the best-selling clean makeup brand within six months of debut.
- Directed 15 impactful photo/video productions and managed a $3 million OpEx budget.
- Oversaw the development and implementation of corporate strategies to achieve business goals.
Assoc. Creative Director (Contract)
Edelman
Los Angeles, CA
10.2021 - 12.2021
- Pioneered a groundbreaking marketing initiative for Sports Illustrated Swimsuit, launching the first media buy financed through social impact; achieved an impressive 3 billion impressions, secured 94 articles, and garnered 10.4 earned social impressions, resulting in the prestigious D&AD Pencil recognition.
- Designed a social-first campaign for Starbucks BAYA Energy, the brand's inaugural energy drink.
- Collaborated with Jordan Fisher to drive creator-driven engagement.
Assoc. Creative Director
Crispin Porter & Bogusky
Los Angeles, CA
04.2021 - 10.2021
- Orchestrated the development and implementation of a new messaging framework and tagline for American Airlines, which led to a 20% growth in social engagement over five months.
- Led The Glenlivet's 2021 holiday campaign, sparking new traditions and customer excitement.
- Guided the agency's new business efforts as copy lead, driving two substantial account wins: Buchanan's Whisky and Vivid Seats.
Assoc. Creative Director
R&R Partners
Los Angeles, CA
04.2019 - 04.2021
- Spearheaded the development and execution of TikTok, Instagram, and Twitter content strategy for Vegas tourism, resulting in a growth of 150K followers and a 35% increase in engagement within nine months.
- Refreshed Vegas's tagline: "What Happens Here, Only Happens Here." Created an integrated campaign with 1.4 million impressions.
- Spearheaded the development of new business projects, achieving the successful acquisition of three client accounts.
Assoc. Creative Director
ELA Advertising
Los Angeles, CA
06.2018 - 04.2019
- Achieved a milestone by bringing the first-ever US TikTok account with significant financial gains ($3 million in 5 months).
- Crafted the #CreateForACause campaign for TikTok, which generated $2M in donations, 1.4 million pieces of UGC, and a 1,200% boost in daily active users in five days.
- Led Western Digital's B2B business, including brand strategy, architecture, and campaigns.
Senior Copywriter & Concept Creative
Optimist Inc
Los Angeles, CA
07.2017 - 06.2018
- Developed concepts and wrote copy for brand activations and events, and provided fabrication oversight.
- Devised an experiential campaign for the Nike Jordan Brand NBA All-Star Jersey reveal, garnering 1.3 million views, 806 million total impressions, and becoming the highest-rated branded content on TNT in 2017.
Copywriter
Designory
Long Beach, CA
07.2014 - 07.2017
- Led the writing team for Audi magazine (print and digital), increasing subscribers by 120%.
- Crafted compelling mid-to-low-funnel collateral, including brochures, white papers, web copy, emails, videos, and banners, for B2B and B2C companies.
Copywriter
McCann New York
New York, NY
02.2012 - 06.2014
- Developed and executed concepts and copy crafting for 360 campaigns for Chevrolet, IKEA, and Diageo brands.
- Co-wrote a One Show-winning short film and created a complementary launch campaign that marked the first time altitude was used as a physical gaming mechanism, as well as one of the first WebGL-driven campaigns for iOS.
Education
Bachelor of Science - Journalism And Mass Communication
University of Kansas
Lawrence, KS12-2010
Skills
Brand Storytelling and Strategy, Creative Direction, Copywriting, Photography and Video Art Direction, Integrated Marketing, Growth Marketing, and Leadership and Mentorship
Accomplishments
One Show Pencil, UX/UI
D&AD Pencil
5 ADDY Gold
10 ADDY Silver
Websites
Timeline
Interim Creative Director
Thrive Causemetics
09.2023 - 03.2024
Founder & Creative Director
L'Air Studios
08.2023 - Current
Creative Director
Beautycounter
12.2021 - 08.2023
Assoc. Creative Director (Contract)
Edelman
10.2021 - 12.2021
Assoc. Creative Director
Crispin Porter & Bogusky
04.2021 - 10.2021
Assoc. Creative Director
R&R Partners
04.2019 - 04.2021
Assoc. Creative Director
ELA Advertising
06.2018 - 04.2019
Senior Copywriter & Concept Creative
Optimist Inc
07.2017 - 06.2018
Copywriter
Designory
07.2014 - 07.2017
Copywriter
McCann New York
02.2012 - 06.2014
Bachelor of Science - Journalism And Mass Communication
University of Kansas
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