Melanie Desroches
Newbury Park,CA
Summary
I am a recent college graduate from California Lutheran University with a degree in Marketing and Communications, minored in Multimedia, that is looking to further my experience to be a more well-rounded employee and bring value to companies while doing what I love.
Overview
5
5
years of professional experience
Work History
Sales Associate
Frontier Communications
06.2023 - 07.2023
- Completed sales training to effectively pitch to cold leads and professionally handle angry customers/potential customers
- Helped current customers with internet installation and troubleshooting
- Door to door sales
Social Media Specialist and Marketing Manager
RoofSmart
08.2022 - 06.2023
- Created content and campaigns for social media with limited resources to proper editing softwares to increase brand engagement and online traffic to the website
- Worked with industry related influencers and customers to acquire testimonials and brand awareness
- Updated the website with new pages, fixed the layout, and created content for the website (tutorial videos, blogs, product images, etc.)
- Made brochures, flyers and package packets with product instructions, disclaimers and Welcome to the RoofSmart Family page that went into each box of product that was sent out
- Helping the general manager with business operations including packaging and shipping out products, optimizing our online presence with SEO, setting up pop up booths at roofing stores, organizing the company's online drive, and managing the Shopify store.
- Got promoted to Marketing Manager, managed SEO/IT team and small content gathering team, scheduling product shoots, strategizing blog and email campaigns
- Trained, coached, and supervised new staff members
Seasonal Photographer
Shutterfly/LifeTouch
08.2022 - 12.2022
- Built set-up for the students to be photographed including the backdrop, lights, mechanical mounting systems, camera, and other necessary equipment
- Posed and photographed students for their I.D. pictures
- Calibrated camera and lighting equipment frequently
Marketing Intern
Prime Trust
06.2021 - 06.2022
- Updated company sales collateral (pitch decks, sales materials, company contacts, white papers, diagrams, power points etc.) with new branding guidelines
- Created new sales materials from from scratch such as white papers discussing the role of the company
- Redesigned and updated a Financial Technology Crowdfunding textbook
- Analyzed and presented company lead and sales data
- Helped management to identify workflow issues and find solutions.
Marketing Coordinator
L.A. STARS (Success To All Races) - Non-profit
01.2020 - 05.2021
- Success To All Races)- Non-profit Start Up
- Created and designed pitch decks and brochures for funding
- Established a professional yet approachable brand by designing the logo, establishing colors and fonts, and wrote out the types of messages we want to send in marketing and fundraising materials
- Created content for the social media
- Answered general marketing department inquiries by email, phone, and mail.
Marketing Intern
Videoms
05.2019 - 08.2019
- Designed business cards, company newsletters, company powerpoint templates, pitch decks, social media banners, email widgets, and offering memorandum flyers
- Managed the company Instagram and LinkedIn pages by creating and scheduling posts
- Wrote and designed multiple email campaigns to generate sales
- Conducted research for internal operations and organized/scrubbed internal data
Marketing Intern
Docusign
06.2018 - 08.2018
- Created internal videos for employee onboarding training about the product and customer success
- Created customer facing videos explaining Docusign Transaction Rooms for real estate with a script writing and production team
- Proactively participated in meetings and helped create new practices
- Conducted research and organized information for email drip campaigns
- Edited document formatting to match branding templates
- Worked with team to design logos and the company website
Education
Bachelor of Arts - Marketing And Communications
California Lutheran University
Thousand Oaks, CA05.2022
Skills
- Customer Assistance
- Social Media Management and Content Creation
- Convey Sales Messages through Effective Marketing Techniques
- Brand Building and Management
- E-Commerce Store Management
- DSLR Photography
- Adobe Photoshop, Illustrator and LightRoom
- Can Read Basic HTML, CSS, and JavaScript
Timeline
Sales Associate
Frontier Communications
06.2023 - 07.2023
Social Media Specialist and Marketing Manager
RoofSmart
08.2022 - 06.2023
Seasonal Photographer
Shutterfly/LifeTouch
08.2022 - 12.2022
Marketing Intern
Prime Trust
06.2021 - 06.2022
Marketing Coordinator
L.A. STARS (Success To All Races) - Non-profit
01.2020 - 05.2021
Marketing Intern
Videoms
05.2019 - 08.2019
Marketing Intern
Docusign
06.2018 - 08.2018
Bachelor of Arts - Marketing And Communications
California Lutheran University
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