MELANIE MCCLENDON
Davis,CA
Summary
Results-driven Regional Sales Manager with over 20 years of experience in the beauty industry. Proven track record in driving revenue growth and market expansion through strategic sales planning and effective team leadership. Skilled in building strong relationships with manufacturers, distributors, and clients, while managing a high-performing team of sales consultants. Expertise in project management and customer service, consistently exceeding goals and fostering long-term client trust.
Overview
15
15
years of professional experience
Work History
Regional Sales Manager,
BEAUTY SOLUTIONS
Davis, CA
04.2024 - Current
- Recruited, trained, and mentored eight top sales consultants across $6M territory.
- Tracked and analyzed performance metrics for sales, partnerships, and events, providing strategic reports to senior management.
- Adjusted strategies to meet key performance indicators based on analytical insights.
- Educated salons and stylists on specific product knowledge to enhance customer relations.
- Cultivated strong relationships through a high-energy and assertive approach.
- Delivered regular performance updates to senior management to ensure alignment with objectives.
SALON CONSULTANT,
BEAUTY SOLUTIONS
Davis, CA
01.2022 - 04.2024
- Responsible for driving sales to exceed company goals, increasing territory sales 55% over the previous year
- Develop and maintain strong business relationships through dependable communication and offering quality customer service
- Promote products, education, and business through in person and virtual meetings while managing a complex Outlook calendar
SERVICES MANAGER,
ULTA BEAUTY
Stillwater, MN
06.2021 - 10.2021
- Exhibited management skills by leading with strength, dedication, empathy, integrity, and positivity.
- Responsible for leading a team of 6 stylists in the district's top performing salon as well as being a part of the leadership team overseeing the retail side of the store, operations, coaching, developing, and the financial metrics of the business.
- Promoted a culture of accountability and prioritized the needs of the business for daily success
- Focused on developing business and analyzed what was needed to reach financial goals and target metrics
- Multitasked, delegated, and coached a diverse team of over 25 employees to ensure operations were completed in an efficient and timely manner
- Managed multiple calendars for meetings both virtually and in person
- Recruited, managed, onboarded, and inspired team members
OUTSIDE SALES CONSULTANT,
SALON SERVICE GROUP
Hudson, WI
07.2020 - 06.2021
- Expanded sales territory to service a diverse clientele portfolio by utilizing 20 years of professional sales and customer service experience.
- Excelled at building rapport and delivering quality support to connect salons with product from distributors.
- Demonstrated highly effective communication, negation, and resolution skills.
- Used keen problem-solving capabilities to overcome challenges, complications, and improve business relationships.
- Responsible for driving sales to meet goals, increasing territory sales by 43% from the previous year
- Established brand loyalty programs by educating clients of additional benefits boosting client relations
- Proactively prospected 10 new clients weekly to expand the territories' net worth
- Developed and maintained strong business relationships through dependable communication and offering quality customer service
- Promoted products, education, and business through in person and virtual meetings while managing a complex Outlook calendar
EDUCATOR
AVEDA INSTITUTE
Minneapolis, MN
07.2019 - 07.2020
- Assimilated quickly into the college's culture to become an impactful and inspirational instructor.
- Learned Aveda's targets and supported their mission to train and graduate students to be professionals in their careers.
- Coached and mentored classes of 30+ students on beginning to advanced coloring and cutting techniques
- Developed curriculum, lesson planning, and presentations using mixed medias including Power Point, Microsoft Word, and Aveda's platform.
- Provided on-going recognition, support, and motivation to students by utilizing 23 years of experience
- Worked collectively with a team to graduate successful students quarterly
MASTER STYLIST
MARQUEE SALON
Oakland, CA
06.2010 - 06.2018
- Owned and operated all aspects of a small business including marketing, billing, expanding clientele, ensuring repeat customers, and providing expert quality results.
- Independent Contractor who established strong relationships with customers to generate long term business generating serving over 200 clients
- Worked extensively with online marketing through social media and scheduling platforms
- Sold, promoted, and became an expert on top beauty brands including but not limited to Oribe, Bumble & Bumble, and Kevin Murphy
- Organized and participated in numerous collaborative hair and fashion shows
- Sought out extended education courses and trainings to enhance skills and techniques averaging 4 per year
Education
Cosmetology Program -
Aveda Institute
Minneapolis, MN06.2000
Aesthetics Program -
Aveda Institute
Minneapolis, MN05.1999
Skills
- Multitasking expertise
- Project management
- Customer service excellence
- Territory management
- Performance analysis
- Sales strategy
- Product education
- Customer engagement
- Client relationship management
- Team leadership
- Training development
- Negotiation skills
- Relationship building
- Strategic planning
- Proposal development
- Lead generation
- Business development and planning
- Business development
- Effective communication
- Problem solving
- Territory expansion
- Pipeline maintenance
- Product knowledge
- Managing quotas
- Performance evaluation
- Partnership development
- Presentation
- Forecasting and reporting
- Performance evaluations
Timeline
Regional Sales Manager,
BEAUTY SOLUTIONS
04.2024 - Current
SALON CONSULTANT,
BEAUTY SOLUTIONS
01.2022 - 04.2024
SERVICES MANAGER,
ULTA BEAUTY
06.2021 - 10.2021
OUTSIDE SALES CONSULTANT,
SALON SERVICE GROUP
07.2020 - 06.2021
EDUCATOR
AVEDA INSTITUTE
07.2019 - 07.2020
MASTER STYLIST
MARQUEE SALON
06.2010 - 06.2018
Cosmetology Program -
Aveda Institute
Aesthetics Program -
Aveda Institute